The emerging tech of the digital era has heralded the use of mobile apps. Today, many businesses build their own mobile apps to gain a competitive edge and establish a connection with the target audience. With a revenue generation potential of around $189 billion by 2020 via in-app ads and app store purchases, it is no surprise that businesses are adopting an app-centric marketing plan.

More and more businesses, regardless of their shape or size are now opting for mobile application development services. App development has become one of the most important verticals for start-ups looking to capitalize on a consumer base that is digitally conscious. In the next few years, mobile app development is going to grow as the customer base is expected to shift from metro centers to Tier I and Tier II cities. Increasing use of smartphones and low internet data rates are going to complement the growth.

Businesses need to consider developing mobile apps to power user engagement and optimize productivity. There are five compelling reasons for you to build an app:

Here are Future Trends in Mobile Application Development:

1 - Mobile apps are faster 

Apps are usually faster than mobile websites, almost 1.5 times fast. Users get to perform their actions much quicker on the front-end, with a seamless experience. For smartphone owners, the native interface of a mobile app ensures that native mobile features like gyroscope, accelerometer, and camera can be better utilized to fulfill specific business objectives.

2 – Apps imbibe personalized content 

Users love personalized content. Tailored communication is better to understand. User-centric personalization is essential to make the experience satisfying.

3 – Instant online and offline access 

Mobile apps can work both offline and online. You get instant access in just a tap. Some apps like banking, retail, news, and games, work both offline and online.

4 – Use of special features 

Mobile apps incorporate the advantage of utilizing the features of the device. Features like Camera can scan barcodes, QR codes, PFDs, GPS, and NFC to use for payments.

5 – Your brand and design 

You can design your application in the way you want. A mobile app is custom-made, according to a company’s branding. You can make changes as you wish. Your mobile app is a 24x7 active part of your sales team.

What is the trend in mobile app development in 2020?

Experts believe that the mobile app development industry is one of the fastest-growing industries. With advanced technology, software, and new inventions coming in every day, the year 2020 will be the year of mobile apps, and it is an assurance. Future trends in the development of mobile apps include the following high-tech features:

1 – AR/VR 

Examples of Augmented reality and Virtual reality trends in mobile apps for Mobile AR disruption, AR in marketing and advertising, healthcare, and manufacturing.

2 – Smart objects 

IoT or internet of things- a network of a physical object embedded with sensors and software as in Samsung, Xiaomi, and Bosch.

3 – AI and machine learning 

AI and machine learning are an integral part of mobile application development in the future, in the form of chatbots.

4 – Use of beacons

Beacon technology is in use for mobile payments by hotels and healthcare. They help increase mobile app engagement with beacons that deliver notifications in a flash.

5 – Cloud 

Cloud computing is a necessity now for quantum computing, hybrid cloud solutions, and the evolution of cloud solutions.

To conclude 

These trends show that the rapidly evolving mobile app landscape. By using these trending functionalities in your mobile app, you can elevate the user acquisition rate and boost engagement.

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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at

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