E-commerce business is one of the most profitable businesses in the market. The total revenue of the e-commerce business worldwide was 2.3 trillion dollars in 2017 and is projected to be 4.5 trillion dollars by 2021. And now the e-commerce business skyrocketed from desktop to mobile in recent years. And now the mobile devices for e-commerce shopping are the most popular medium at this moment.

So if you own an e-commerce business, it is really important to serve your user properly and make sure they have a good experience with your platform. The importance of user experience is trending among development companies and is adapting to the new features and design trends that UX design promises. Many apps and websites without UX design tend to fail after the release of their product only because they compromise with their UX design for the faster and cheaper development process. The development company that pays attention to UX design is prone to generate substantial financial returns. 

What is UX design?

UX or User experience can refer to the experience of a user while interfacing with your system. Here the system refers to your e-commerce platform. And UX design means the interactive features and graphics that enhance the experience of the user with the system. And understanding the user can help you improve the UX design. A good interactive UX design can help you ensure the development of an enjoyable e-commerce platform.

But how can UX design be beneficial to your e-commerce business? What are the factors that can define the success of your e-commerce business? Keep reading ahead to find out...

Increases user retention and user conversion rates

For any e-commerce business, online usage is the only way to boost business. This makes UX design the foremost important factor to attract customers online. If your platform has a weak UX design then there is no hope to increase your customer base. Customers are attracted to attractive, appealing and unique designs of your website or app. A good shopping experience can easily convert a user into a customer. And the increase in customer base can increase the popularity, in turn, increasing the revenue generation of your website.

Usability testing

Usability testing is a really important part of the development process. Any changes required in the UX design can be done with the help of usability testing. A simple and plain UX design can help the user understand and perceive your application’s products and features and the way to use it. Initial funds spent on UX design can be a money saver at the end of your product development, so it is important for the company to keep a different budget for a robust support system.

Prevents repetitive work in the development process

A UX design employed during the design phase can prevent any repetitive work in further phases of development. A minor implementation of usability features can also save you from expenses that can be incurred in the later phases of development. If any design alteration arises after the design phase, it can repeat many development phases that can further extend the delivery date, hence increasing the whole development cost.

Increased revenue

Any new technological implementation of your system that can impact overall sales can be referred to as profitable. UX is a major deciding factor in success when it comes to e-commerce shopping. Besides everything, the loading speed of your platform is an important factor to increase user retention on your platform. In a study conducted by experts, it was shown that there was a reduction of 7% in user retention in the websites which took more than 6 seconds to load. An attractive webpage or application can oblige users to spend more time on your e-commerce platform. A quick and plain checkout experience can also encourage users to make purchases from your application and website, hence increasing revenue for your e-commerce business. Implementation of good UX design is pivotal for the success of your e-commerce business. There are many good development companies that provide E-commerce Solutions in India, the UK, the US, Australia, etc. As the most dominant customer base of e-commerce business, Millennials are well aware of their needs, and satisfying their needs takes more than just good products. It becomes more important for new e-commerce companies to include UX design to provide a good UX design rather than a great website.


Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at MashumMollah.com.

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