By Mashum Mollah
Q1. Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking?
Option 1. Medium, Source, and Content
Option 2. Medium, Source, and Campaign
Option 3. Campaign, Content, and Term
Option 4. Source, Content, and Term
The correct answers to this question are Medium, Source, and Campaign.
Are you a newbie in Google Analytics? I know how challenging it is for you right now, especially when it comes to campaign tracking. However, campaign tracking is something you cannot ignore if you are an advertiser and want to keep your campaign cutting edge.
One of the most common mistakes that many beginners do is messing medium with campaigns and sources. This is why a thorough understanding of these campaign tags is required. Today, this guide will speak about which three tags does google analytics require for accurate campaign tracking? So if you are one among them who find campaign tracking problematic, read this guide till the end.
What Is Campaign Tracking Used For?
Before you understand “ which three tags does google analytics require for accurate campaign tracking? ” here is why should you use campaign tracking. There are a good number of reasons behind tagging reports, links which are impacted by campaign tagging. Wanna see some of the driving factors? Let’s dive right in.
- Campaign tagging is really critical if you are running email campaigns. It is owing to the fact that
- Are you conducting auto-tagging disabled paid search campaigns? Then the visits would come up as organic which can be really messy at times.
- Campaign tagging assimilates every form of campaign data in a set of campaign reports. You can find it by clicking “Acquisition” and then “Campaigns.”
- If you are running campaigns on social sites; for example, affiliate or banner sights, you have to tag the links. Otherwise, they will get stuck in the referral traffic.
Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking?
The central topic around which, this topic revolves is: “ Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking? ” The three tags does Google Analytics Require for Accurate Campaign Trackings are Source Medium and Campaign tags. While working with your campaign on Google Analytics, these three are the tags that you have to deal with maximum. Let’s know them in detail:
1. Source
Source refers to the origin of the links. For example, if you have published a link on Facebook, set utm_source to Facebook.com. Source URLs include campaign-tagged campaign tagged URLs.
2. Medium
Google Analytics automatically identifies organic, CPC, and referral medium. Sny advertiser would want these mediums to be big. Why? The bigger mediums will be, the more they will chop the data by campaign and source name when they come in. If your mediums are small, this data split cannot happen at the optimum level. Some effective mediums are CPC, Banner, email, social, feed, TV, ebook, widget, billboard, etc.
Read More: By Monitoring Ad Campaign Performance, An Advertiser May Obtain The Information Needed To:
3. Campaigns
Campaign tags refer to the name of the campaigns. Doesn’t it sound simple? Yes, it does, but the true picture is different. Structured marketing campaigns must have names spanning multiple sources and mediums.
Campaigns tags also help to calculate ROI linking to the marketing strategies. It is possible to track which channels are bringing traffic and accordingly you can make decisions about further optimization.
Frequently Asked Questions (FAQ)
Q1. Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking?
Utm_medium, utm_source, and utm_campaign are the three tags Google Analytics requires for accurate campaign tracking.
Q2. Why Should A Company Set Up Campaign Tracking?
In the simplest terms, campaign tracking is the method that identifies how your audiences identify your website. In Google Analytics, campaign tracking tracks how the online advertisement campaigns are doing and what improvements are needed.
Q3. Why Is Campaign Tagging Important?
The main funda behind campaign tagging is to track the results of your email marketing efforts in Google Analytics. So when you tag your link, you get an optimized vision of what viewers are doing on your site.
The Final Takeaway
The answer to “ Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking? ” is “ source, medium and campaigns tags. ” However, the procedure of campaign taggings is super easy once you understand every related element.
Was the guide able to solve your query? Please do not hesitate to let us know if you need better clarification on something. Also if you want to add any relevant ideas in this post, please leave them in the comment area below. Check out our other publication – “ Why Would The Data For A Search Network Campaign Show Conversions But No View-through Conversions? ” It will help you to expand your knowledge on search network campaigns.
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