Question: Why would the data for a search network campaign show conversions but no view-through conversions?

  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click and later converts on the site.
  • A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site.
  • A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site.
  • A view-through conversion is counted when someone sees an ad in Google Search and calls the business.

Correct Answer: A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site.

Explanation: Therefore, the data for a search network campaign show conversions but no view-through conversions because a view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site.

This conversion is available if you run the Display network campaign. Search ads are designed less to drive brand awareness and also to drive a quick action from the user. 

Know More About Conversion Tracking Data

Know More About Conversion Tracking Data

The column of conversions displays the number of conversions you have received, across your conversion actions. These are measured with conversion tracking in cases where you are able to observe all conversions taking place. 

On the other hand, all conversions have the same set of conversions with metrics based on your all conversions, and this includes:

  • Value per all conversions 
  • All conversion value per click
  • All conversion value per cost
  • All conversion value 
  • All conversion rate
  • Cost per all conversions.

So, if you have set conversions, you can add useful reporting columns to view how your ads lead to valuable customer actions. This is all about conversions and their related features that you should know.

The Final Thoughts

A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site is the answer to your question ‘Why would the data for a search network campaign show conversions but no view-through conversions?’ And if you have any questions, mention them be3low in the comment section! 

Reference:

  • https://quizlet.com/346789677/google-search-certification-flash-cards/
  • https://support.google.com/google-ads/answer/6270625?hl=en

More Resources:

Nisha

Nisha Jaiswal is a Traveler by passion and a Content Writer by profession. She is one of the Content Editors at FollowTheFashion, OnlineHealthMedia, ContentRally, TechNetDeals, etc. She loves to write articles on Fashion, Beauty, Health, Tech, and much more. She is also a freelance writer who writes SEO-friendly content.