All That You Need to Know About Automated Email Marketing Campaigns

author-img By Arina Smith 5 Mins Read 11 September 2023

Email Marketing Campaigns

One of the best ways to reach a large online target audience is to leverage the breadth and power associated with modern automated email marketing campaigns.  Not only are these an excellent means to address bulk marketing needs, but they are useful calls to action if implemented in the correct manner. However, this is where problems may arise.  There are some tips and tricks which should be embraced if you hope to make a lasting impact during 2019 and beyond.  Let’s take a look at why outdated approaches are no longer valid as well as why it is prudent to become paired with an equally insightful e-commerce platform.

Throw Away Generic Packages:

There is a reason why the spam folder still exists. Take a moment and examine its contents from time to time.  What are some traits which all of the messages appear to have in common?  Not only are they likely to be nothing more than unsolicited requests resulting from website cookies, but they are generic and impersonal.  In fact, this is the very same reason why they were routed to the spam folder as opposed to your inbox.

The point here is that any automated email campaign will fall upon deaf years if it appears to be nothing more than a cookie-cutter message. Opening statements such as “dear sir or madam” simply have no place within the modern world of e-mail marketing. At best, they will be relegated to anonymity.  At worst, they can impact the quality of your brand and they may even lower your search engine results page (SERP) rankings.

The main problem involves how you can develop personalized email campaigns without spending a great deal of time and effort. After all, is not their main purpose to free up time so that you will be able to focus on other important areas such as sales and client engagement?  The good news is that many modern automated email campaign generators are equipped with powerful tools in order to provide you with the clarity and insight required to address the individual as opposed to John or Jane Doe.

It is also important to mention that these very same systems are equipped with advanced HTML tools so that the products and services that you have to offer will be presented in the most amenable light as possible.  Drag-and-drop functionality, the inclusion of high-quality images and secure hyperlinks to your website are a handful of features that should not be taken lightly.  Customized pop-ups and the ability to work with many other third-party marketing platforms will offer you a streamlined sense of integration; eliminating concerns about compatibility.

Still, even the best-automated email marketing solutions represent only a portion of the bigger picture.  When paired with equally powerful e-commerce platforms, the results will truly rise to the next level.  How have times changed within this sector and what qualities should you look for before committing to a specific provider?

The Synergy with a Powerful E-Commerce Platform:

Much like automated email architecture, the science behind online transactions and digital commerce has likewise evolved in leaps and bounds.  Many techniques that were considered to be entirely appropriate a handful of years ago are no longer relevant within today’s marketplace.  In order to stress this point, it is a good idea to take a look at very popular bundles.  In terms of Big Commerce Enterprise vs Shopify Plus, what do you need to know?  What are some advancements that might not be entirely visible at first glance?  If you hope to leverage the efficacy of bespoke email marketing, the following answers will come in handy.

Scalability is the first major point to mention.  While both Big Commerce and Shopify Plus can be updated as necessary, Big Commerce will normally require a significant amount of coding experience.  This is obviously problematic if you are not an expert or in the event that you do not possess the in-house talent to make real-time changes.

Complexity is another major difference.  many online vendors feel that Big Commerce is not able to handle the complex retail needs of larger vendors.  This could lead to gaps in a sales or marketing campaign. Furthermore, it is highly likely that a business will not be using the associated tools to their fullest potential.

Pricing represents a final metric.  While both systems will obviously require an initial investment, Shopify offers more flexible options so that the needs of a business on a limited budget can be accommodated.   Shopify Plus also offers a free 14-day trial period so that users will be able to know exactly what is in store. If you are looking to fully maximize your email marketing campaign, it makes sense to work with an equally efficient e-commerce provider.

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Arina Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at OnlineNewsBuzz.

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