Q1. What Campaigns Require Manual Tags On Destination Urls For Tracking?
Option 1: AdWords and Email Campaigns
Option 2: Email Campaigns
Option 3: AdWords Campaigns
Option 4: None Of The Above
The right answer to this question is “Email Campaigns.”
It is true that Google Analytics’s vast field could make you feel lost and numb. However, knowing the right and simplest tactics would definitely bring immense success to your campaign. Are you aware of “What campaigns require manual tags on destination URLs for tracking?” I am sure the answer is NO, which brings you here.
It is possible to track email campaigns anytime using Google Analytics Campaigns. Essentially, once someone visits your website, you can easily track their source with the help of Google Analytics. Not only tracking but also segmenting the traffic becomes easier. However, it sometimes requires manual URLs on the destination tags to track.
Wanna know more?
So stay tuned with us till the end and keep reading!
What Is Email Campaign?
Are you an email marketer? Then you must know how much email is important for your business. There are very few other marketing channels as cost-effective as Email campaigns. But are you afraid of declining traffic, poor brand image, and having weak customer relationships? “Email campaign” is your first and last choice in this case.
Google Analytics is a key tool for tracking email campaigns and making them reach a larger group of audiences. Yes! What you heard is right. With Google Analytics, you do not need to worry about your Campaign’s reach.
Why Do You Need To Track Email Campaigns?
I understand you are waiting eagerly to know “What campaigns require manual tags on destination URLs for tracking?” But don’t you think to get clarity on the need of tracking email campaigns before directly jumping on to that? So keep reading the below sec\gment.
What is the key business objective of a budding marketer or a digital business owner? He/she would aim to reach as many people as they can, thereby boosting their visibility. In this regard, tracking allows you to optimize the influencing capabilities of the Emails.
Furthermore, Email campaign tracking facilitates knowing whether your Campaign conversion rate is high, or if you are fulfilling the open rates. The biggest advantage of tracking campaign performance is you can devise the necessary contingency strategies during emergencies. That is why you should pay major attention to tracking the campaigns.
What Are The 3 Types Of Parameters Required In Email Campaign?
Email campaigns require manual tags in the final URLs in order to track. In addition, if you want to trace your email campaigns seamlessly, there are three parameters in the end URL. It’s okay if you don’t know them because we are already here with the names:
- Utm_campaign: The name of the campaign.
- Utm_source – It detects the source of the traffic on the website, whether it’s another website or an advertisement, or anything else.
- Utm_medium – It aims to find out the marketing medium.
Explanation Of The Answer
By now, you must have gained valuable insights into Email Campaigns. It’s time to understand why it is the answer to “What campaigns require manual tags on destination URLs for tracking.”
With campaign tracking, you can detect the email campaigns which drive most of the traffic to your website. How? By pairing URLs with the Email campaign parameters. Once you give manual tags on the destination URLs, rest assured about tracking the email campaigns.
This method is quite different from the Google Adwords campaign. Did you know that Google Adwords facilitates you to track your Email campaign with Campaign Autotagging? What happens during this time? The auto-tagged campaigns don’t require any manual tags. As a result, you can visualize your Email campaign’s performance in the reports.
So the right answer to your question, “What campaigns require manual tags on destination URLs for tracking?” is Email Campaigns.
Frequently Asked Questions
Q1. When Should You Use Manual Tagging In Email Campaign?
Manual tagging is applicable only when you are running a non-Adwords campaign, and an Email campaign is one such custom campaign. As a result, they require manual tagging in place at the time of tracking.
Q2. What Are Some Other Top Tools To Track Email Campaigns Other Than Google Analytics?
There are plenty of tools in the market for tracking and analyzing Email marketing metrics except Google Analytics. However, the top 5 ones are MailChimp, Bloom, Benchmark Email, Open Rate, and Clicks Per Link.
Q3. What Factors To Consider While Tracking Email Campaign Performance?
Tracking Email campaigns are not as easy as it sounds. You have to consider a plethora of metrics to be examined in the campaigns. Some of these are Open Rate, Bounce Rate, Conversion Rate, Click Through Rate (CTR), Spam complaints, etc.
The Final Thoughts
Have you got your desired answer to the query – “What campaigns require manual tags on destination URLs for tracking?” Let us know in the comment section below about your experience/opinion of reading this guide.
Is there any more area that we missed to shed light upon? Leave your feedback in the comment area below, and you will get a reply from us in no time. Wanna dive deep into Google Analytics? Check this article out right now to meet your curious mind’s hunger – “When Does The Tracking Code Send An Event Hit To Google Analytics?”