By Mashum Mollah
If you are reading this article, you probably have already created a website and are looking to improve performance. Specifically, you want to increase website traffic thereby increasing leads, queries, and sales.
Many brands believe that once a website is made, traffic automatically comes. Nothing can be farther from the truth. With thousands of brands competing for the same keywords, getting traffic to your business website is a challenging affair.
Therefore, many businesses turn towards expert digital marketing companies to ensure website traffic. In this article, we are going to look at the five best digital marketing strategies to boost website traffic.
However, before we begin, let us first look at why website traffic is the lifeblood of a brand’s digital performance.
Why is Website Traffic important to any Business?
According to Exults Digital Marketing, every single individual who visits your website can be a potential customer for your business. People visit websites and click on the URL because of the following reasons-
- They are looking to buy a product or a service from the brand
- Are on the lookout for some relevant information present on the website
- Want to subscribe to the brand’s Newsletter for information, news, discounts, or offers
- Just doing basic research and the brand is one of the many they are considering
This means that website traffic is a great way to close on potential consumers, improve sales, and build a long-lasting brand on the digital platform. An increase in traffic is all about helping your brand grow digitally over the long run.
The COVID-19 pandemic has opened opportunities for brands to be more active on search engines. Most brands who are emphasizing digital growth are focussing on increasing website traffic.
List of Top 5 Digital Marketing Strategies to Grow your Website Traffic in 2020
1. SEO-Optimized Content-
The focus, emphasis, and importance on quality content are being valued by search engines and readers alike. Therefore, for brands; it is essential that proper attention and care are being given to the content creation process. Original, long-format articles, which are SEO optimized are one of the top three ranking factors according to Google. Content is a great traffic magnet.
2. On-Page SEO-
Many brands tend to ignore On-Page SEO and prioritize other aspects of Off-Page SEO. In other words, brands tend to neglect Google’s On-Page guidelines like mobile optimization, loading speed, and secure HTTPS hosting. Google penalizes websites and reduces their organic visibility, ranking, and exposure in a major way. Brands need to concentrate on On-Page SEO.
3. Blogger Outreach-
With Google emphasizing that Link Building should be niche-oriented, brands and agencies are ditching Guest Posting for Blogger Outreach. By connecting with leading bloggers in their industry niche, brands are looking to attract target audiences to their website. The relationship is long-term and is based not just on backlinks, but quality traffic as well.
4. Social Media Performance-
It is true that an aggressive social media strategy has a great impact on website traffic. Redirecting traffic from social media pages to a brand website also shows credibility in a major way. This is why brands need to concentrate on improving their social media content, use engagement strategies, and encourage people to visit the website.
5. Review Site Postings-
Many SEOs tend to forget that like social media platforms, sites like Quora, Reddit, and Medium are also great to drive website traffic. One particular advantage of such platforms is that you are only going to get targeted traffic from them. Brands should look to populate content on such platforms, which are typical of a high-quality. This will help in traffic generation.
The Bottom Line
Many digital marketing experts compare website traffic to the blood in the human body. It takes with it all the nutrients, proteins, and oxygen and distributes it to the different organs. Without traffic, a website is just some lines of code. By using the above-mentioned five strategies, brands can look to increase their website traffic.
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