By Mashum Mollah
Blogger outreach service has become a way of marketing that can drive more traffic to your website. Whether it is promoting your new product or services or helping the old ones reach a wide range of audiences, guest blogging sites help a lot in this.
Here I will let you know some interesting facts about blogger outreach service.
Facts About Blogger Outreach Services
Here are the 6 facts about blogger outreach services that you should know in 2021. So, let’s get started
1. General Blogging
Blogging has gained so much popularity in the past few years. On Google, a huge number of people search “how to start a blog” daily. Blogging has become a way of marketing, promoting your brand or company.
Whenever a company opts for digital marketing, the first thing that they consider is blogging. Guest posting services are also beneficial for the same. Here are some interesting facts about general blogging that will leave you in awwawe
- On the WordPress platform, there are over 20 billion blog post views every month.
- Every month, WordPress users generate around 69.3 million new blog posts along with 72 million new comments.
- In the year 2019, the content marketing industry was set to be worth $300 billion.
- Content marketing is used by 89% B2B and 86% B2C marketers.
2. Reader Engagement
Readers are the ones for whom bloggers write blogs. The ultimatum is to attract more readers and make your content reach more and more readers. And search engines are also developing their ranking factors based on user experience.
So, the bloggers always have to keep in mind that they need to write the blog for the readers. They need to add everything in the blog that a reader will love to know. Here are some facts about reader engagement.
- The average reader only spends 37 seconds reading a blog post or article.
- Rather than reading a blog post thoroughly, 73% of visitors skim it.
- 47% of the internet users, whose ages are between 19 years to 29 years, regularly read a blog on the computer.
- 94% of people who share a post think it could be helpful for others and thus share it.
3. Blogging Benefits
If you are willing to represent yourself as the thought leader of your industry, then there is nothing more effective than blogging. And there is no doubt regarding the potential of a well-prepared and maintained blog.
It not only takes your business to a newer level and promotes it in front of your target audiences but also drives traffic to your website. Here are some facts and figures that will help you understand how beneficial blogging can be.
- Companies that blog receive 97% more links to other websites.
- B2B marketers who use blogs get 67% more leads than the marketers who do not.
- Businesses that use blogs generate double email traffic as those businesses which do not.
- The chances of getting a positive ROI is 13X more for the business with blogs compared to those businesses without blogs.
4. Writing Duration
Blogging needs your time. Writing and promoting your blog will require a lot of effort and time at the same time. And businesses are now also ready to pay the effort and time for a better marketing opportunity.
In order to write a blog, first, you need to find out the niche, then you need to search for topics that are relevant to your niche. After all these, you need to research a lot more on the keywords and then write it down. Here are some statistics for you.
- 47.6% of all bloggers usually edit their own work.
- 56% of bloggers spend 6hours or more than that in making a blog post. And that shows more robust results than those who do not.
- On the other hand, 46.8% of bloggers invest less than 5 hours per week for their blog posts.
- An average blog post generally takes around 3.5 hours to write.
5. SEO And Analytics
Only writing a blog is not enough until you are optimizing it for the search engines. It is important for getting your content or blog post found by your audiences or readers. Along with this, it is also important to monitor your analysis of how your blogs are performing.
And on the basis of the analysis, you need to strategize how to increase the number of visitors to your website with the help of your blog post. Here are some facts and figures about SEO and analytics that you should know.
- 72% of marketers consider content creation as their most effective SEO tactic.
- 5% of bloggers do not have any access to analytic tools at all.
- 34% of all the bloggers always check their analytics, which is definitely an increase from the previous year.
- “Long-tail” keywords are very crucial for SEO; more than half or around 55% of all Google searches occur outside the most popular 10 million keywords.
6. Business Blogging
Many businesses have realized the potential of blogging. And due to that, they are ready to invest a considerable amount of money in a blogging campaign. Blogging has become a way of marketing and promoting your brand or business.
Through a blog, a company or business will be able to provide all the necessary pieces of information about the products or services that it offers. Now, let’s look at the facts that will give you an idea about business blogging.
- 64% of B2B marketers generally outsource blog copywriting.
- 42% of companies have already hired a designated content marketing executive.
- When it comes to inbound marketing budgets, 89% of marketers are increasing or maintaining it.
- 41% of B2B marketers have content marketing meetings on a daily or weekly basis.
What to Look for A Blogger Outreach Service Today
When it comes to selecting the perfect blogger outreach service, there are plenty of things that you should be thinking about and taking into consideration.
A great service will be able to help you increase your brand’s visibility, improve your SEO, and put you in touch with people who are actually interested in what you have to offer as a business owner. Here’s what you need to think about.
1. The Bloggers Themselves
First and most importantly, check if an outreach service offers you bloggers who are related to your industry. You don’t want a simple blog post, right?
You need to be featured on blogs your target audience is reading! All good outreach services should have bloggers in their portfolio that are like or exactly in your niche.
2. Domain Authority (DA) of Blogs
Another piece that comes into play would be the website domain authority.
Usually the higher the DA, the better they tend to rank on search engines so your guest post or mention will get in front of more eyeballs. You’ll want a service that can secure placements on websites with a DA of at least 30 or higher.
3. Genuine Engagement
It’s not all about the followers or blog readers, but how engaged they are. Are they seeing real interaction on the blogs you are targeting?
Do they comment? Share?
How much do they interact with the content of a specific blog?
A service that focuses on blogs will focus building relationships only with blogs that have true engagement, because it’s related with credibility and authority.
4. High Quality
The content itself needs to be of a high quality. You’ll want to associate yourself with blogs that publish well written, informative posts that provide value to the reader.
An outreach service worth their salt will make sure the content they produce is nothing short of top notch, whether it’s a guest post, product review or feature article.
5. Transparency and Reporting
Finally, results! A good outreach service should be forthright about their process and be able to send you a clear breakdown of the results that they’ve achieved.
That should include both where they got your content published and what kind of metrics (traffic/engagement) they were able to generate as a result. Of course, it’d also be nice if any added SEO benefit could also increase your rankings.
All in all, choosing the right blogger outreach service can have a huge effect on your online presence so do it wisely!
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