By Mashum Mollah
When seeking to call attention to your brand, you can use any or a combination of different marketing techniques. You can use a series of social media posts on your brand’s handles or collaborate with carefully chosen influencers. You could even ride on the excitement generated by a local or international event to offer products with enticing discounts.
Whichever approach you choose, you need to be consistent in the delivery of your promotional messaging. Consistent in both the frequency and the content of your communication. There are several tactics you can use to make your brand stand out.
1. Giveaways:
Giveaways are not a novel idea in the marketing world. Your competitors could be running a promotion that includes free goodies as we speak. But you can give your promotions an innovative twist to make them more appealing. You could offer giveaways in the form of a contest or from pop-up stores in chosen locations. You can also set up giveaways via a bulk text service platform.
The effectiveness of giveaways depends a lot on how well you package and push them. Branding giveaway merchandise is a good idea. They can help your business improve its brand identity while catching the attention of your target audience.
Thankfully, there are many promotional or merchandise items that you can use to promote your brand and offerings. For instance, if you want something unique, branded air fresheners can be an excellent option since they’re commonly used at home and inside an automobile to keep the place smelling fresh.
You can also use a branded hashtag for your social media messaging. With the right strategy and the right influencers, your hashtag could end up trending globally. Well-crafted email newsletters can also help you grab potential buyers’ attention.
2. Create TikToks:
Launched just a few years ago, TikTok has become one of the most popular apps in the world, with nearly 700 million active users. It, therefore, cannot be overlooked when discussing marketing tactics, especially if you’re hoping to reach the below-30 demographic. But how can you tap into the popularity of this video-creating platform to promote your brand?
Well, you can create and upload some interesting clips yourself. The clips don’t have to show or mention your products, but they should align with your core business. You can work with some of the more prominent TikTok users to have them work your brand into their content. Another option is to create an ad campaign using the options TikTok provides directly.
3. Start A Contest:
Some of the biggest brands, including the video-sharing giant YouTube, got their big break by coming up with a contest that encouraged their followers to increase their use of their product for a prize. The use of contests for promotional ends has been with us since the pre-digital age. Brands have used this method to increase direct sales as well as get a clearer idea of customer wants and needs to develop a product they’re more likely to buy.
In this age of social media, it has become much easier and cheaper to get more people involved in a promotional contest. Setting up a Facebook challenge will cost you next to nothing, the cost of the prize aside. Not too long ago, there was the Ice Bucket Challenge that raised money for ALS support. Every other day there’s a dance challenge on Instagram or TikTok. Why not create a viral challenge with your brand as the focal point?
4. Hire An Agency:
While coming up with a unique, effective marketing strategy is essential, it can also be time-consuming to do alone. Luckily, there are options. You can either create an in-house marketing team or bring one of the reputable NYC marketing agencies on board.
Working with agencies is cheaper in the long run and saves you the hassle of employee recruitment. You don’t have to budget for salaries, benefits, and insurance or get extra office space, furniture, and equipment. You will have the advantage of working with experts in their field who are up to date with the latest techniques in the marketing world.
Hence, if you’ve decided to hire a marketing agency for your marketing efforts, you need to consider some things to find the right people for the job. These can include:
- Your goals: If your primary objective is to drive more organic traffic to your website, you should pick a reputable marketing company that specializes in search engine optimization.
- The agency’s process: It’s also essential to know how the company will work for you. By getting familiar with their processes, you’ll figure out whether they’re the perfect marketing partner. To know more about their processes, you need to ask them some questions, such as who will manage your account, what strategies they’ll use to achieve your marketing goals, and how they will measure the success of the campaigns.
- Their marketing tools: It’s also essential to examine the tools they’re using to deliver excellent results. Make sure the agency you choose has the necessary tools that can be utilized to accomplish your marketing objectives. Some common marketing tools include site checkers, social media, Google Analytics, media monitoring tools, and other relevant software.
When looking for a marketing agency, take your time to assess them. Doing so will ensure the right match for your company.
5. Collaborate:
Reaching out to other businesses both within and beyond your industry can be another avenue through which you can market your brand. If you run a blog, you can reach out to other bloggers in your niche and swap guest posts. In this way, you can grow your audience faster than if you were relying on your own SEO and social media marketing. You could even devise a campaign with a business that offers a prize or free service for a limited amount of time.
Reinventing The Wheel:
It may be difficult to come up with a marketing technique that hasn’t already been thought of and used by someone else. But you can come up with new, creative ways of applying those tactics to your brand and products. Whichever method you employ, the key is to engage your intended audience and drives sales for your business.
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