So, the question is, “Which social media app has a ghost as its mascot?” Well, we definitely find the answer here and also give you each detail that you may be wanting to know about it. I know that many of you can guess the answer. But do you know whether there is any specific reason behind using a ghost as a mascot? 

Do not worry about that, as I have said, and I will give answers to all your questions. If you have any other questions as well that I have not covered here, you can ask in the connect section. 

So, let’s get started with “which social media app has a ghost as its mascot?”

What Is A Social Media Mascot?

What Is A Social Media Mascot


A mascot is used to represent a specific team, business, event, place, community, or brand. It can be anything, an animal, human, imaginary character, or object.

Who doesn’t know Micky Mouse? Everyone knows him. This fictional character is the mascot of Walt Disney. Let me give you another example, Coco the money. We all have seen this scute animated character in the advertisements of Kellogg’s Coco Pops. 

Just like some popular brands, different social media platforms also use different mascots. And they are also pretty much popular. One of the social media uses a ghost as its mascot. 

Which social media app has a ghost as its mascot?

Which Social Media App Has A Ghost As Its Mascot?

Which Social Media App Has A Ghost As Its Mascot

Now is the time to know the answer to “which social media app has a ghost as its mascot?” Snapchat is a social media app that uses a ghost as its mascot. Three students of Standford University have developed this multimedia messaging app. In the year 2011, Snapchat came to the market. 

The special feature that this social media app has is it shows a post or snap for a very short expansion of time, and after that specific time period, the post or snap disappears automatically. We all know that the scenario is different in most social media, where the posts stay as long as the account exists. 

Due to this very reason, people started liking it, and now more than 330 million people are actively using Snapchat. With all the attractive features that Snapchat offers, the white ghost mascot is definitely the most talked-about thing ever. 

Since its launch, Snapchat is using a ghost as its mascot. Though in these 10 years they have changed the overall look of the logo, they are keeping their trend the same. In recent days, Snapchat is using an outlined ghost with no face or eyes in a yellow background. 

Just like we often see a ghost in movies or comics, this is also a white ghost in a yellow background. The bright color combination of yellow and white color with bold black outline makes this Snapchat ghost-like mascot looking striking. 

So, now you know which social media app has a ghost as its mascot. Snapchat has also named its ghost mascot Ghostface Chillah. 

What Is The Significance Of Snapchat Ghost?

What Is The Significance Of Snapchat Ghost

Well, for most brands, the mascot carries a message that the brand is trying to convey to its users or audiences. But it is a little different for the Snapchat ghost mascot. As now you know which social media has a ghost as its mascot, you maybe also want to know what is the significance of this white Snapchat ghost. 

Well, there is no such deeper meaning for the ghost mascot. It is used just to give a cool, funky, weird, or user-friendly look. As social media platforms are generally used to be entertained, this Snapchat ghost is also may be saying that we will feel happy and chilled while using Snapchat. 

Apart from that, the uniqueness of this ghost mascot also gives Snapchat an opportunity to stand out from the very crowd. This is really effective for a business to be successful along with positive brand recognition.  

Purpose Of Snapchat

Purpose Of Snapchat

Snapchat is globally known for its ghost mascot and some unique features that this social media platform offers, which also keep it apart from others. Being a user, you will be able to share messages, audio, videos through chats. But all those multimedia is not saved on the sites. As soon as the other person receives it automatically disappears. 

In the year 2021, this social media Snapchat was launched with its unique ghost mascot. And since then, the graph of Snapchat is going up. It belongs to the list of most popular social media apps like Instagram, Facebook, Twitter, and many more. 

How To Check The Ghost Mascot In Snapchat?

Just by following the below steps, you can see the ghost in Snapchat. 

  • Create your account on Snapchat.
  • In case you already have a Snapchat account, log in to that.
  • At the top of your Snapchat screen, you will be able to see the “Ghost” icon.
  • Now click on that.
  • Now click on “Added me.”
  • Now, you can see the different types of ghosts. All these represent different emotions and meanings. 


Snapchat is the only social media to use a ghost as its logo, so next time if anyone asks you, “which social media app has a ghost as its mascot?” you can answer it. Apart from the ghost mascot, Snapchat is successful in gaining global popularity because of its easy access and some unique and interesting features that it allows its users to use.

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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at

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