By Mashum Mollah
Businesses will, no doubt, take a hard hit when pandemics happen. It’s during these times when life takes priority above everything else. People, including business owners, get convinced that there’s not much they can do about it, especially with all the economic collapse predictions popping up from everywhere. However, one thing is for sure–the crisis will eventually come to an end. So, take heart, and don’t lose hope.
Instead of allowing coronavirus to tear down everything you’ve worked hard to build, take measures that can help you in sustaining your business in these uncertain times. The dark age of COVID-19 is a time when it’s more important than ever to actually come up with plans for your business for the long term.
While you shelter yourself and your family from the storm, you can still use digital marketing strategies, such as search engine optimization, to sustain your business in various ways effectively. Below is a discussion on how today is the best time to up your SEO game.
1. It’s The Perfect Time To Really Connect With Your Customer Base
As you probably already know, SEO strategies, in the current digital marketing climate, are applied to actually connect with your customers and make an effort to relate to their needs. SEO, indeed, has evolved, and it’s now more than only using the right keywords on your content. Now, more than ever is the right time for businesses to reveal the human side of their brand to their clientele.
Businesses can now work to help in reducing the uncertainty brought by the coronavirus pandemic. It’s the perfect time to apply SEO techniques that will allow you to communicate with your clients while branding your products and services simultaneously. Gone are those days when SEO was used to ram the products and services of a business in customer’s faces. SEO strategists, like Thunderhawk, can help you achieve the objectives of your business by coming up with smart ways to effectively market your brand sensitively and appropriately.
2. People Are Spending More Time Online
In times of a disease outbreak, does SEO remain as a tested branding tool? The answer is yes. If you know how to use it in a way that relates to your customers, you can’t go wrong with search engine optimization.
People are worried about their mortgage, their jobs, and trying to stay healthy, and it’s easy for you to think that they have no use of what your business can offer to them. But, that may not be the case, especially since people are now spending more time online while on quarantine than ever before.
People are quarantined inside their homes, but chances are they’re still searching for different things that may help make their lives easier during the pandemic. And, if your products or services exactly do what they’re looking for, then, SEO can help you advance your brand despite all the uncertainties surrounding the world today.
3. Move Your Marketing Efforts To Consumers With Immediate Buying Intent During This Uncertain Time
The best thing that all businesses can do today is to move their marketing efforts to consumers with immediate buying intent. It makes sense since almost all companies are experiencing a significant budget crunch because of the pandemic. Luckily, for business owners like you, SEO is a digital marketing strategy that hyper targets the people that are likely to buy from you.
More importantly, search engine marketing can easily prove whether your marketing efforts are successful or not. All you need to do is to use your data analytics to actually look at the number of leads or sales generated from each of your campaigns. It, of course, allows you to concentrate your budget and effort to where you’re more effective and scale when necessary.
The pandemic has surely affected consumer behavior, and you know how important it is to pivot your marketing efforts based on data. As a business owner, you have to react to what the data is saying and change your tactics accordingly.
4. Chance To Get Ahead Of Your Competitors
People are locked up at home because of the quarantine measures taken by the government. As already mentioned above, it could make business owners think that there’s no reason to still push their digital marketing strategies. Your competition may also believe that and take their foot off the pedal. However, many people still search while on quarantine, and Google is still ranking. Google doesn’t stop working even in the face of a pandemic. Your competition is reduced, so it’s the best time for you to achieve a better ranking in the search engine results pages. You might even be surprised to find out that you’re the only one actively marketing in your niche.
Final Thoughts
The most important reason why today is the best time to up your SEO game is that it helps you in preparing for the future. Employ long-term search engine optimization strategies that will serve as a preventive shield for your business when you finally step out after the quarantine period. Yes, the present situation’s uncertainty can make it difficult for business owners to make future plans, but that doesn’t mean you’ll commit the same mistake. SEO still matters in 2020 despite the coronavirus pandemic.
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