Creating online content has never been easier. But unfortunately, the ease has resulted in social media channels and the blog-sphere becoming unbelievably crowded. In an era where anyone with a computer can churn out content, the need to stand out among the herd has become a priority for businesses and entrepreneurs.
When there are millions of Instagrammers and bloggers out there, often putting out content with similar themes, how can yours stand out to a potential customer? Here are several suggestions for doing exactly that:
Aim for the Highest Quality
Content, like cheap street food, can really proliferate. But customers usually come to prefer certain street food vendors on crowded streets over some others. The same is true for content. The secret here is quality.
The higher the quality of content is, the more likely that a customer really engages with it. The target audience may skim over your content, but quality determines whether they decide to spend the time to actually read through an article or watch a video. As most online content these days is generic, a well-thought-out article or a well-produced video would grab attention.
Optimize the Content
Don’t forget to find a reliable SEO partner to properly optimize the content you create. Optimizing isn’t just about inserting a keyword or two. Researching the keywords and structuring the content in a specific way is important as well. Some creators teach themselves the ropes of content optimization. But if you don’t have the time to do this, hiring a professional is the best way to go.
Promote the Content
One of the biggest mistakes those who commission new content make is that believing new content would naturally attract eyeballs. It doesn’t. Because the blogs and the video sites are brimming with new stuff, it’s important to actually get your content in front of the target audience. To do this, you need to promote the content once you’ve published it.
Promoting content isn’t as free as publishing. You may have to buy ads or influencers to get your content out there. A professional consultant, such as digital marketing solutions in Toronto, can help you promote your content. It may cost, but you should see results in terms of higher conversions.
Pick Unusual Themes
It’s safe to say that some web users these days are jaded. When they are bombarded with the same type of content, they will get bored with what they see. This creates avenues for innovative content creators to get attention.
Browse through what’s already published about your topic, and then avoid those topics. Choose a less used, different topic for your purposes. The more unusual it is, the more likely people will be interested in to read about or watch it.
Relevancy is Important
Don’t forget to read the news before you create content. Evergreen content is great, but rarely go viral. Educate yourself about what interests consumers about the topic of your choice, which is often found in the headlines.
For example, if you run a site selling smartphones, consumers these days are concerned about cybersecurity of these devices. Producing content on this timely topic would drive more clicks. Relevancy matters to generate interest so don’t ignore this aspect of content creation.
You can get more conversions and traffic results by following the above tips to make your content interesting. Not everything can go viral, but try one or two of the suggestions given could improve the click-through rate.