Social Media

Why Modern Day Rappers and Singers Promote via Social Media

author-img By Mashum Mollah 5 Mins Read 11 September 2023

social media

Social Media, without a doubt, has revolutionized the way we do a lot of things. There are a lot of things back in the day which would have been performed in the manner which was tedious and time-consuming. Nowadays, however, some of these things could already be done in front of your very own computer, and even more conveniently, through your smartphone. This is something that Musicians take full advantage of, specifically the marketing aspect of their career.

Apart from looking for the best youtube audio downloader, other people have made it a point to take full advantage of the convenience of social media and its ease in making a certain message known. There are a lot of other benefits that come with its use. With that said, why exactly do modern-day rappers and singers make use of social media to promote things? We have the answers.

Social Media is Vast

The greatest area of difficulty, as well as the ultimate goal for all musicians, would be for them to make their songs known to a multitude of people. Back in the day, the only way for people to know about your music was to go out and play concerts or probably haggle radio stations to play your tracks, even for just a single day. The process is one that is slow and at times, painful. With Social Media, however, you have the opportunity to broadcast your work to literally billions of people in the comfort of your home, and sometimes your journey starts simply through uploading a video of you singing on YouTube.

Social Media is Vast

Social Media Provides an Avenue for Fan Conversations


Simply put, social media has helped musicians, rappers, and singers alike to engage with their fans or people who “click” or resonate with their music. Back in the day, this was difficult to achieve, and established artists usually just got fan mail and hardly ever get to reply to them. The good thing about social media, however, is that fans are not only given an easier platform to communicate with the artists they love, but also provide valuable input and criticism for the improvement of their artistry. To top things off, artists could even use this particular platform in order for them to reply to certain fans, fast and easy.

Social Media Use Costs close to Zero


One of the most obvious advantages of social media is that a lot of its basic operations would not cost the musicians a thing. All that they have to do is record their tracks through whatever device there is, and once that’s done, do some editing if necessary, and then upload! Any modern-day smartphone could be used for this purpose, but other more professional artists could pretty much produce tracks in their own studio. There rarely is a need for a middleman you would have to pay for your promotions, and if you do have to pay, it would probably just be to boost your posts and make it be more visible on other people’s timelines. With the massive amount of support, however, this move may be unnecessary.

Social Media Use Costs close to Zero

Other Ways of Promoting your Brand or Music are Introduced

Back in the day, the only way for you to reciprocate the love of your fans is to create more music which would, by your instincts suit your taste, as well as perform more frequently and do more shows in front of even bigger crowds. With social media, however, not only are you able to get a wider reach for your participants, but you are also able to promote your brand or new material in ways that back in the day, were either impossible or hard to do.

Some of these ways would be to conduct fan video contests, let them answer riddles and other materials, as well as give away coupons and free tickets to concerts. Artists could also use social media to give chances to fans for a special meet-and-greet session, so on and so forth. Making use of social media, however, make it a point to observe proper ethics and etiquette whenever making contact with people.

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Mashum Mollah

Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at

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