Facebook video ads work.
The reason why they are such powerful marketing tools is that 65 percent of all learners are visual learners.
That means if you want to grab the attention of the majority of your potential buyers you need to stimulate them with images and text that mesmerize them. There is no better way to do that than with video.
If you have been considering a Facebook video campaign then here is your guide to getting it right.
1. What Do You Want To Achieve?
Facebook is one of the most popular social media platforms and it has many options when it comes to advertising your videos. This is why you must go into advertising with a clearly defined purpose.
Bear in mind that the choices you will have for the goal of your video campaign are varied. While Facebook ads are effective even for startup businesses, you still want to keep costs down, so decide on the purpose of your videos.
Here are your major options:
The first option is awareness. Brand awareness should be your goal if you want people to recognize and remember your company's name. Brand awareness is a long-term strategy that does not bring in immediate sales. However, over time the snowball effect results in massive conversions.
The second option is a consideration. This should be your goal if you want to engage people who you know will be interested in your brand, on topics that are likely to be of interest to them. This can be a catalyst for conversion.
The third and final goal is about conversion. This option should be selected when your goal is sales. It is important to note that this option usually works better after brand awareness and consideration have been utilized.
This doesn't mean that conversion should never be the first option. The point is that it should be used only as a first option very sparingly.
If you have a product or service that you are advertising it may seem as if the first goal should be conversion. However, you should remember that people don't browse Facebook to buy but to socialize. This means when it comes to helping you get sales you are usually looking at a semi-cold audience.
Once you captivate them with your awareness and consideration campaigns you have a greater chance of getting them to convert.
2. Select An Audience For Your Video Campaign :
Who do you want to reach?
This is the most important question you can ask yourself when you decide to do a Facebook video campaign.
Think about your consumers, carefully sit down and take a detailed look at their profile. The beauty of Facebook is that you can readily satisfy most of your audience criteria due to its wide reach.
When you sit down to define your target audience you should think about the problems they may want to be solved and what they are likely to find valuable. While this information will help you select your target audience, it will also help you decide on the nature of the videos you are going to use to advertise.
Fine-tuning your audience will you to capture their attention and provoke an emotional response.
Capturing their attention and provoking an emotional response helps your audience to identify with your brand and whatever you are selling. This increases the chances of conversion.
3. Keep It Organic Looking :
Your video is the centerpiece of your campaign and it should be spectacular. The only way to make it outstanding is to mimic natural Facebook posts. This may seem like it defeats the purpose but the fact is that the more organic your video thumbnail looks the better it will perform.
Polished looking content, looks too much like sponsored posts and a sales pitch. This makes people skip your ad and this is the last thing you want.
In order to know which type of organic looking video and is going to work, you should post a few videos as part of your normal posting to your page and then see how they perform. Carefully look at the organic video posts that perform the best. This will tell you exactly how your paid Facebook Ads need to look and how well they will perform.
4. Making Your Video Convert :
Whether you want engagement or sales you need to make the best video possible. This means that the testing is not complete.
A/B testing refers to testing two different elements on the same video to see how well it converts. The results can save you a lot of time and money.
For example, you can test different formats for your URL. You can use a shortened link on one video and your full URL on another.
Test different types of call to actions on your videos and see which ones resonate with your viewers. Once you find what works then the only thing you will need to do is rinse and repeat so you can reach your goals.
Final Thoughts :
Facebook video ads are one of the best ways to grow your business. Whether you want brand awareness, engagement with your content or sales, Facebook video ads can help you achieve your goals very quickly.
The reach that you get on Facebook simply cannot be duplicated anywhere else.
The key to having a successful video campaign is to get your targeting right and to create ads that your viewers will want to engage with. In order to achieve good results, you have to be patient and test what works and what doesn't. Once you find what works, all you need to do is keep creating ads using the same formula.
If you would like to learn more about how to make your business a success by using the best marketing strategies available, then visit our blog. You are sure to find all the information you will need.
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