Whether your online business is new or established, it will depend on content to run the show! Your content is what the online users, existing and potential users get to know of you. Everything from the website content, product content, blog content, SEO articles, social media posts, whitepapers, and other relevant content, needs to be prepared accurately. The online users will judge you based on the content. Also, it is the content that will decide whether they will come back to your site or not. Hence, it is essential to formulate a successful content marketing strategy, which is an integral part of SEO as well.
Arriving at the best content marketing strategy is not as easy as it seems! You need to look at various pros and cons and address critical questions. For this, it is crucial to get in touch with an ace SEO agency. You can search online based on the location. For instance, if you are in San Francisco, you can search for the SEO San Francisco agencies and the service it provides.
That aside, some of the important steps that can help you in creating the best content marketing strategy include the following:
1. Define the content marketing goal
All content marketing strategy has its objective! That’s where the process starts. Are you thinking of ways to evaluate campaign success? Will you do it with new subscribers, the new web traffic, app downloads, engagement, and social shares? Or will you also include the conversions, podcast downloads, sales, and video views? It is essential to address all these questions
Business owners often get busy with other aspects of content marketing! But when you don’t have a plausible goal, you will not be able to arrive at the best strategy. Understanding the purpose of your content marketing strategy right at the start will help you shape the plan better. When you know your need, you can address it better.
2. Research your audience segment to understand their psychology
You need to know the people for whom you are developing your content! When you research and understand the demographics, you can ask questions that are important to them. And these queries help you to get close to their thoughts and pain points. You can use the facts and insights gathered in your content to ensure that the customers are getting what they’ve been looking for.
For instance, if your client section involves a considerable part of the youth, you will need to manage your content style accordingly. You can’t be addressing youth and middle-aged solo agers the same way. Your language, therefore, needs to be packed with the new age youth expressions and terms. Your content should attract their interest and attention. Your content tone should be more conversational, easy and very informative.
Also, don’t over commit on any product or service that your brand can’t deliver. Don’t even write the same in your content, as that would get counted as a false promise which will have a boomerang effect.
3. Create a blog and keep posting daily
Once you have sorted out the website content, you can create a blog and link it to the site! Don’t start a blog when your web content isn’t complete. It doesn’t create the best reputation that way. You can post a topic daily. Make sure that the topic is relevant and include important keywords. Make sure that the content has a blend of both the head keywords and long-tail keywords. That way you can make it more relevant to the customer searches and queries.
Make sure that you post both long and short format content! If you are sharing a blog post daily, it makes sense to have a blend of both long and short-form content. That way it will be easy for you to address different topics with an interest narrative and perspective. You can keep the short form content anything between 400 and 600 words. Concerning the long-form content, you can keep it between 1,000 to 2,000 words. But it also depends on the facts that you get. Don’t add redundant facts and information.
4. Tweak your old content from time to time
You might be having interesting old blog posts! And since it’s an old post, you can’t use it for getting a good rank again. There’s no need to discard your old content. You can simply tweak the content slightly, add new facts, format the content differently, deduct from or add to the existing length. That way you can refresh your old content and use it again. You can add the fresh set of keywords that you are targeting as you tweak the old content to stay relevant on online searches.
5. Ensure that you write high-quality content
Today, content is the king! People will love or hate you based on your content. Hence, it is essential to write high-quality content. Make sure that the facts and incidents that you mention are taken from verified and authentic sites and sources.
Additionally, you have to use an easy to read tone, so that most online users can read your unique content. Also, you have to ensure that there is no syntax and grammatical mistakes. Run a proofreading and Copyscape test to check for grammatical errors and signs of plagiarism.
That is not all! Good content is one that uses the correct pictures and graphics. Sometimes, getting the relevant picture is a challenge. Here you can opt-in for Infographics and add it to your content. Make sure to compress the images, so that the website speed doesn’t get affected. Make use of the alt tags for your images.
Content is an important aspect of SEO. Once you get these basics steps correct you can get into the practice of guest blogging. You can also make use of influencer marketing in your content marketing strategy to derive the best advantages. However, it is essential to get it done under the guidance of an ace SEO service provider so that you don’t make any errors which can cost you dearly.