According to industry research, there are more than 5.5 billion Google searches made every day. The same research claims that in 2016 the number of internet sales was estimated to be $2.1 trillion dollars! People are not just reading and getting information from websites; they are also making purchases.
The statistics on the number of searches and the sales they generate are a testament to how powerful the internet has become. However, the real question you may be asking yourself is how you can get some of this traffic to your website.
Fortunately, there are several things you can do to boost your website traffic. Here are six tips on how to make your website popular.
1. The design is Key :
A great design not only grabs your audience’s attention, but it also takes into consideration the user experience. This means that you should ensure that your website loads fast and is mobile responsive.
Websites that are not mobile responsive tend to lose a lot of traffic since so many people are browsing the web from their smartphones. If you want to increase conversion rates, you must have a site that people can use with ease across several devices.
If you would like help in doing this, you should hire a professional company such as Studio Misfits to assist you, since this is a very important factor that will increase website traffic.
2. Guest Post :
When it comes to getting popular on the internet, it helps to piggyback off the success and traffic of other websites. Guest blogging is one very effective way to do this.
Approach people in your niche and ask them if you can guest post on their website. On the internet content is king and it can be difficult for website owners to come up with enough content to keep things fresh. Many of them welcome a guest post and you get a chance to link back to your site.
3. Link Right :
When creating a blog post you should remember that ranking in Google still requires that you get your on-page SEO right. This means that when you create a blog post you should include the keywords you want to rank for in the post. However, do not overstuff the keywords as search engines will penalize you for this.
Often, a strong emphasis is placed on getting good backlinks to a website to increase its authority and ranking. While this is a good course of action, you should also remember to use internal links when doing on-page SEO so that link juice can pass from one page to the next. Internal linking helps search engines to find a relationship between the pages on your website. This helps more pages to rank higher.
4. How To Make Your Website Popular With Long Tail Keywords :
You may have very definite ideas about which keywords you want to rank for when you first start your website. However, if you are trying to enter a popular niche going for the most obvious keywords means that you will have more competition.
However, if you focus on ranking your website with long tail keywords then you are likely to see greater success. This is because longtails tend to go under the radar of most website owners because everyone wants to rank for the most obvious keywords.
For example, if you create a weight loss website, it is only natural that you want to rank well for the term “weight loss.” However, the websites that rank in the top ten for this keyword have thousands of links to them and are considered authority sites. If you are just starting out it will be nearly impossible to break into that top ten with so much competition.
If you focus the energy that you would use to target the term “weight loss” into targeting longtail keywords such as “weight loss after giving birth” or “weight loss after giving birth to twins” you are likely to find greater success. These keywords may attract less traffic that the broad term “weight loss” but when you target a good amount of longtail keywords the numbers do add up.
You may be wondering how to find these long tail keywords. There are two options.
You can use the auto-suggest feature when you type in the Google search bar to find them yourself or get a tool to do it for you. The latter is, of course, the easier option.
5. Pin It :
You probably already know that social media is necessary if you want to increase your website’s popularity. However, you may not be sure just how to go about using it to increase your traffic. The most obvious social media accounts that you should have are a Facebook and a Twitter account for your website.
However, it is astonishing how many website owners are neglecting Pinterest marketing. Perhaps, it is because Pinterest requires creating images.
However, Pinterest is a traffic powerhouse. If you can’t create images get someone to do it for you. There are several sites on the internet where people do these kinds of microtasks.
However, these days anyone can design because of several easy to use, free design software on the web. It’s easy to create your images and pin them.
The difference between a post on Pinterest and one on Facebook is that the latter has a shorter shelf life. When you pin an image, it keeps getting repined daily, monthly and even yearly.
This means that it never stops bringing in traffic. Imagine what hundreds of pins can do for your traffic. If you do the math you will see why this is so effective.
6. Video Marketing :
Video marketing is also powerful and underused. The video is easy to create these days, all you really need is a cellphone and daylight.
Create marketing videos and use long tail keywords on places like YouTube to get your videos ranked. The auto-suggest search bar on YouTube will usually give you lots of ideas about what types of videos people are searching for in your niche.
Bear in mind though, that there are several other video hosting sites besides YouTube that you can host your video on as well, to get even more traffic.
Final Thoughts :
If you have been wondering how to make your website popular, then the keys to doing this are getting strong links from relevant authority sites. You should also find the right keywords to target for effective Search Engine Optimization (SEO) and make good use of social media.
Read Also :
- 5 Reasons Why You Can’t Ignore Website Localization
- Surprising Ways to Use Facebook To Promote Your Restaurant
- The Secret to a Successful Video Campaign on Facebook
- 5 Video Hosting Sites That Aren’t YouTube