By Arina Smith
Links are how people navigate across the internet, and through link building, you get a constant stream of traffic from various external websites. When discussing digital marketing strategies or search engine optimization (SEO) techniques, link building is always one of the first things mentioned, and for good reason. It offers many benefits for your business and today we’ll go in-depth on why you should invest in link-building strategies and services for your campaign.
1. Boosts Your Reputation:
The more you are linked to by external sites, the more reputable you appear in the eyes of consumers. Constantly being credited and featured by other websites makes you appear like an authoritative voice.
2. Contributes To Your SEO Efforts:
Search engines interpret links from external websites as a positive thing because, in their view, site owners wouldn’t lead their audience to a suspicious website. The more external links you get the more search engine algorithms will view your site as a legitimate source of information and boost your rankings on search engine results pages.
3. Improves Brand Awareness:
Links from external sites also function like ads. The more there are, the more you are linked, the more consumers become aware of your business. This is important because the first step to any conversion is making consumers know that you exist.
4. Lowers Bounce Rate:
Link building refers not only to gathering links from external sites but also creating a network of links throughout your website, known as “internal linking”. By interconnecting your webpages, you decrease the bounce rate by presenting the visitor with an opportunity to delve deeper into your website and gather more information. To make this a smooth process, you must ensure that all your links are functional. Any broken links can disrupt the user’s browsing and lead to a poor user experience.
5. Higher Chances Of Conversion:
A combination of effectively placed external and internal links ensures that visitors are led to your website and spend as much time as possible engaging with various content. Similar to how physical shops are designed to keep shoppers inside longer to increase the chances of a sale, the longer a user spends on your site, the higher the chances they’ll convert.
Link building is difficult to execute because you’ll need to form relationships with external sites so they’ll be willing to feature your content so outsourcing a link building solution is always a good option. The external site audience is also important because to get relevant traffic, you want to be featured on a site that shares your target audience. It won’t do you much good to be featured in a fashion blog if your content or business focuses on something else. You also need to create content worthy of being featured. This is all challenging if you don’t have a dedicated team. The best way is to hire a link-building service agency like www.ocere.com since they already have relationships with thousands of external sites and have all the services necessary to build your backlink profile, from content writing to blogger outreach.
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