By Mashum Mollah
A good channel letter sign could help your business expand its presence significantly. Even in this social media-driven era, no one can deny the importance of having a perfect channel letter sign.
While social media has revolutionized the advertising industry, a good channel letter sign is still worthwhile investment for a small business. It is one of the most cost-effective ways to advertise your business.
You can design and install a channel letter sign by contacting a professional signage company. With that out of the way, here are six proven tips to help you design the best channel letter sign for your business.
However, before you move on to learn about tips to help design the best channel letter sign for your business, let’s know what channel letters are.
What Are Channel Letters?
You will require channel letters if you own a business and have specific property dedicated to your business. Channel letters are huge 3D signs made of metal or plastic that mention the business brand on a property.
When you enter any established business, you will see the company name plastered over the property entrance. Similarly, channel letters are plastered over a company’s building exterior in large letter form to highlight the business. Channel letters are illuminated so that they are always visible to onlookers.
The channel letters or signs enhance your building’s appeal and offer great depth to your building’s ownership. So, if you have a dedicated business space in a commercial property, you can use channel letters to increase your business visibility.
6 Tips To Design The Best Channel Letter Sign For Your Business
So, now that you are aware of what channel letters are, you must design the best channel letter sign for your business. Before online brand visibility, there were channel letters that increased business visibility.
The more people see your logo and business name on products, billboards, or buildings, the more your brand visibility grows. Therefore, if you own a commercial building or property for your business, you must invest in channel letters.
So, here are six tips to design the best channel letter sign for your business.
Make Your Sign Visible
Your customers need to be able to see your sign. Channel letter signs come in several sizes, and choosing the right size and shape is important so everyone can see them. A well-written message will do you no good if it is not visible.
Another thing to consider is the distance from where people will view your sign. Your sign must be the right size for that distance.
Keep Your Message Short
Conciseness is the key to communicating your message properly. Having a long message on your sign does not look good at all. It is difficult to read from a long distance, costs more money, and makes people uncomfortable.
Furthermore, you are more likely to ignore a long message because no one has the time or desire to read full messages. So, keeping your advertising message short and comprehensive is always recommended.
Use Simple and Catchy Fonts
Your message’s font style should look cat and be simple enough to read easily at a long distance. While stylish fonts may look appealing, they are often hard to understand and make people uncomfortable. No one will waste time trying to read your sign thoroughly.
Illuminate Your Channel Letter Sign
An illuminated channel letter sign looks super cool when properly illuminated. They become catchy and effective at night, which is ultimately what you want. Use good quality lights for this purpose and place them well.
Put Your Sign in the Right Place
Placement, placement, placement! Again, you want your message to be viewed easily, even from a distance. Look to see if obstacles in your path, such as a tree, may hurt your advertising campaign.
Avoid Embarrassing Grammar Mistakes
A channel letter sign is the face of your business. Grammar and spelling mistakes will only ruin your signage and make customers not trust your business. Proofread your sign’s message multiple times to avoid unnecessary mistakes.
Benefits Of Channel Letters: Why Does Your Business Require Channel Letter Sign?
You might have thought when thinking about investing in a channel Letter sign for your business. This thought is, why bother investing in channel letter signs for your business? Here, we answer this question and let you know the benefits of investing in your business’s channel letter sign.
- Firstly, through channel letters, your business creates lasting branding. So, your business is visible to onlookers who can become potential customers. When people know where your business is, they will automatically go there when they need your service.
- Secondly, channel letters are made of durable materials like aluminum, sturdier ones that last a long time. Therefore, if you put a sign on your commercial building, you create a lasting brand sign.
- Thirdly, channel letter signs are cost-effective. In the long run, you want your business to spend more on growth than advertising. Therefore, channel letters are a great way to create branding for your business and advertise your brand. Additionally, channel letter signs are sustainable and will use LED lighting and filters to boost your brand visibility for a long time. LED lights use less power than neon lights used for advertising initially.
- Lastly, you can establish your authority in business using your brand sign to promote your business. When customers know your brand, they will try it and increase your sales. Similarly, your channel letter sign will let customers know about your brand, thus increasing the credibility of your business.
Wrapping Up
A channel letter sign is the most cost-effective way of advertising. You can follow our tips to make a top-notch channel letter sign to impress your current and potential customers. Furthermore, your brand or business can make a mark in the market and get a huge influx of customers.
Hence, what is the perfect way of advertising to gain more potential customers and retain old ones? Let us know what you think in the comments below!
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