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How Small Businesses Can Create A Strong E commerce Presence Online: An Expert Guide

author-img By Arina Smith 5 Mins Read March 26, 2020 Last Updated on: April 2nd, 2020

ecommerce website

Are you looking to expand your small business? Why not go for am eCommerce website?

Have you tried to explore online and digital platforms to grow your business?

Do you know about things like WordPress platforms, Servers, and Social Media?

If you are a small business who is trying to create a new digital presence through online platforms, then you need to pay attention to.

Every small business dreams about expanding. There are many reasons why they are unable to scale up their business. These problems can range from capital investments to human resource allocations. 

However, what if there is a way by which small entrepreneurs can expand their operations. Digital is a great way to help small businesses reach new territories and expand to new customers. They do not need to set up factories, offices or shops in different regions. 

By creating a strong digital presence through eCommerce, small businesses can grow their business exponentially. 

In this article, we will help small businesses with ways through which they can grow their businesses online. 

How to go for the Best Online Solutions to start Ecommerce?

Every small business owner thinks that going online or setting up eCommerce is far too complicated. This is not the case. Yes, you do need to create a website, host it and get a domain. However, with a new web hosting companies offering affordable, easy and support-based solutions, this task is very easy. 

According to experts, small businesses should concentrate on three main foundations-

1. Web Hosting and Server Requirements

Web Hosting

Creating a website is one thing, hosting it on a great server so that your eCommerce site is always live is another. You need a hosting service provider that offers affordable plans with high functionalities for your business.


This will help you always get your site up and running. This will also ensure that your eCommerce website is fast and responsive. Choose a plan, which suits your requirements. You can also contact the tech support in case you have any issues. 

2. WordPress Ecommerce Website

Small businesses who are venturing into e-commerce need not go for complicated platforms. When they are growing, they can easily set up a great WordPress eCommerce website. WordPress is cheap, easy and easily customizable.


Some good hosting providers are also offering great E-commerce applications to help small businesses get all their solutions on one easy platform. As a small business entrepreneur, you can concentrate on your business with complete peace of mind. 

3. Social Media Optimization

You need to promote your eCommerce website to make people aware of your brand. You would also need to engage with people and directly direct them to your website. Every small business needs to use social media effectively to grow their business.

social media integration

Choose a platform that best suits your business. You do not have to stretch your resources. Concentrate on just a couple of platforms. Create good photo and video assets and publish the same on social media. 

Why Small Businesses should go Online in 2020?

With the rise of eCommerce platforms and social media, more and more small businesses are taking the plunge. In this section, we will look at some of the major reasons why as a small business entrepreneur, you should explore digital immediately. 

1. Immediate Impact on Marketing and Sales

One of the best things about going online is that it has an immediate impact on your sales and marketing efforts. As soon as you create your website and start your activities on social media, you will immediately see certain positive signs. 

2. Expand your Business to reach new regions and customers

Imagine you are operating in a small city in a particular state. With the help of search and social, you can reach potential customers and explore new markets by working from your original place of work. This can be a great way to spread your business. 

3. Search and Social is less expensive than traditional advertising

If you compare the costs involved between digital and physical, you will see the difference for yourself. Many small business owners have this wrong notion of the digital being expensive. This is not the case. The digital is at least ten times cheaper than traditional models of advertising and marketing. 

4. A majority of your Potential Audiences are online

According to data, more than 70% of people are looking for things online. They research their brands on social media and on review sites first before making the purchase decision. It is imperative that your brand is on search and social for getting maximum exposure. 

5. Multiple Ecommerce avenues to explore

If you are doing digital, you can explore other opportunities besides your own eCommerce website. You can list as a seller on Amazon, E-bay, Walmart, Carrefour, and other huge Ecommerce aggregators. This will give a huge boost to your digital presence and sales. 

6. Great 24×7 Tech Support

The best part about going online is that you will have access to tech support at all times. If you are choosing a great digital partner, you will always have someone to troubleshoot the problems for you. You cannot do this in your physical world of marketing and sales. 


No small business has to plow through all its cash reserves to set up a digital presence. All you need is the right kind of advice, partner and resources at your disposal. It is important that you do your research and know about how the ecosystem of digital works. This is going to help you prepare and understand some aspects of this world. 

Anyone who says that small businesses should not dive into Ecommerce is being naïve. With an easy, smart and inexpensive WordPress website solution, you too can ride the wave of eCommerce growth. All you need to do is have the will to go digital. 

Going digital may be the best decision you will ever take for your business. You can grow immediately and save on cash and other investments. If you need any other help or advice on how you can go digital, create an eCommerce website or set up social media, feel free to reach out to us. 

You can drop your queries in the comments section below as well. 

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Arina Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at OnlineNewsBuzz.

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