Do You Need Facebook? 6 Reasons Why Your Small Business Wants Some “Likes”

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need Facebook

Have you been delaying creating a business Facebook page for your business? Hesitating on joining Facebook could be costing your business thousands of dollars and hundreds of leads. The truth is, you need Facebook.

Let’s look at it from a different angle. Fishermen choose the lake they fish in based on where the fish are. They then choose the right bait to get those fish.

Facebook is your lake, and your bait is your business Facebook page.

The reality is that Americans spend 58 minutes per day on Facebook. Think what you want about social media, but it’s where the masses gather.

In this article, we’re diving into the six biggest reasons you need to immediately start a business Facebook page and start connecting with your customers.

Let’s get started.

6 Reasons You Need Facebook:

Need a bit of convincing before making the plunge? We’ve gathered all the reasons why you should create your business Facebook page today.

1. It’s Where Your Customers Are:

There are currently 1.4 billion Facebook users online right now and chances are, your clients are part of that number.

We don’t need to tell you that client interaction translates into loyal customers. Being on Facebook is where your fans congregate. Post relevant and informational content often for increased brand recognition and an increase in customer loyalty.

2. It’s Free and Easy to Use:

Starting your Facebook page is simple and quick to do. The best part is, it doesn’t cost you anything.

Ensure your page makes the right first impression by choosing the perfect profile picture and cover photo. The Facebook cover photo maker tool is perfect for making banners that look sharp and professional.

3. Targeted Advertising:

Facebook ads are relatively cheap and provide extreme targeting to your exact audience. This type of advertising works fast and increases brand awareness across your market.

Videos engage audiences more than any other type of content. Users spend 88% more time on a website that has video. If you want to build a killer video advertising campaign? Check out this guide.

4. Capture More Leads:

A Facebook business page easily puts your contact information, business hours, and website at your fans’ fingertips. The design and easy use of Facebook allows them to find all the necessary information they need about your business, therefore increasing traffic to your website, allowing you to capture more leads.

5. Gain Insights:

Facebook allows you to understand your audience in ways you’ve never imagined. You can find out things like their demographic, what they like, what they buy, their interests, hobbies, and who they follow.

You can use this to tailor your content and marketing to ideal customer.

6. It’s Mobile Friendly:

Did you know that Facebook is the third most visited site? Did you also know that 50% of all Internet users are mobile?

Knowing this, you want your site and your Facebook page to be mobile friendly. Thankfully Facebook took care of the latter for you so you know the information you’re posting is easily digestible.

Stay in the Know:

Now that you know you need Facebook, you can easily bring in the leads and watch your business take off.

For more information, tips, and trick on running a business head to Online News Buzz. Stay up to date and ahead of your competition.

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