Time is the most important thing we have, and the key is to spend it wisely, especially, when it comes to attracting new customers and building up brand loyalty. The statistics show that email marketing becomes bigger every year. Thus, customer acquisition has grown four times over the last four years. Leading companies don’t just send emails; they make them as personalized as possible to deliver the best consumer experience fully based on user’s behavior.

What is event-based email marketing?

Event-based emails are sent as a response to a particular users’ action (or lack of it), and represent a great example of behavioral marketing. In 2018, it’s all about personalization, and if marketers have been widely using demographic information, now, it turns to be more specific. It’s essential to be always up-to-date and deliver contextually relevant information to each one of your customers. The more relevant your content is, the more clicks, actions and purchases your brand will receive. The secret is simple: perfect timing, perfect data, perfect content.

How to create personalized emails?

Personalization may seem a very time-consuming process but, luckily, there are many tools which can be used to set up an automated email flow. It gets triggered by pre-determined user’s actions or characteristics, providing them with a relevant piece of content. For instance, sending a discount email in the lead-up to certain holidays to a user who had previously purchased gifts or holiday items on your website, and is more likely to participate in a promo one more time. Put simply; it turns data into a personalized experience.

If you don’t use personalization for your email campaigns yet, then, it’s time to buckle up and learn all about event-based marketing tool, Automation 360 by SendPulse.

What is SendPulse?

SendPulse is a multichannel marketing platform offering a variety of tools such as email, web push notifications, SMS, Viber messages, SMTP Service and easily-integrated API. Complex on the inside but user-friendly, the service promises to raise your open rates by at least 50% by optimizing emails using artificial intelligence. SendPulse developed an AI technology that analyzes data from all recipients and chooses the best time to send your emails to each one of them: in the right place at the right time.

What about event-based emails? You can choose between two types of automation: autoresponders and Automation 360.

The first one lets you create emails which are automatically sent out after pre-defined conditions are triggered. For example, you have a new subscriber, who automatically receives a “Welcome” email.

The second tool sends automated emails in accordance to your customers’ actions. User-friendly interface offers a few filters which you can apply to your campaign, and build an automated system based on algorithms.

You can choose between seven Automation 360 elements:

  1. Email
  2. Push
  3. SMS
  4. Filter
  5. Condition
  6. Action
  7. Goal

It’s a fun and intuitive drag-and-drop builder available for users of paid plans which start from just $10.

How to build an email flow in Automation 360?

When you turn on the Automation 360 tool for the first time, you will see a user-friendly space for creation. Seven elements are located on the left menu. You can choose any of them, and place in the needed order. Let’s learn more about each block.

  1. Email: decide when your email will be sent, choose the email template, and enter the subject line. You can add any number of emails.
  2. Web-push: send push notifications to a selected group of users. For instance, to those who deleted your email without opening.
  3. SMS: add phone numbers of the recipients to the phone book, write a text message, and send it to your target audience.
  4. Filter: add any filter based on the contacts you added to the system, and create an automation flow for each filtered group.
  5. Condition: create an automation flow based on such actions of your subscribers as registration, purchase, abandoned cart, completed order or any other event.
  6. Action: set up needed changes to the group of subscribers. For example, move them to another list, copy, delete, send email or change variables for those users who completed a required action.
  7. Goal: set a goal, and once it’s achieved, you can stop the flow or start another action.

Expand your business with SendPulse :

SendPulse’s philosophy is based on “trust and commitment to help our (their) users increase conversion and expand their business.” SendPulse’s support team works round the clock to make sure you reach your business goals or even overfulfill them.

The service offers a large variety of free opportunities such as 2,500 subscribers, 15,000 emails, and 120+ email templates and ready-to-go designs, while paid plans are affordable and reach with options.

Don’t hesitate, just go and try it!

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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at MashumMollah.com.