By Arina Smith
As a business owner, your company expenses may show that it costs five times as much to acquire a new customer than it does to keep an existing customer. Customer retention is essential to turning a profit.
How can you consistently show your customers that you value their business? The next time you want to connect with a customer, close your email and messaging apps, get a pen and paper, and write a note. Explore a few reasons why handwritten notes may be the key to brand success.
Help Your Brand Stand Out:
When you rely on email to reach your customers, those messages can get lost in the sea of 281 billion emails sent each day. Sending a handwritten note via the U.S. Postal Service can encourage recipients to open and read your messages.
A customer knows that a handwritten note takes more effort than sending an email. Also, over 60 percent of Americans say they prefer a handwritten note over electronic messages. This extra customer service creates a strong brand that will stand out among your competition.
Personalize the Buying Experience:
Handwritten notes add personalization to your businesses communications that customers will appreciate. Since personal notes are rare, the recipient may feel you have singled them out as a valued customer. When you write a letter or card to a customer, add specific information about the purchase, or their hobbies, interests, and family members.
Writing down these facts can help you remember customers and build lasting relationships. If you operate a local business, use these details to start a meaningful conversation with customers you see in your store or around town. Show you care and you’ll retain your customers. When you feel comfortable with your customers, you can also ask for referrals to grow your business.
Sharpen Communication Skills:
Writing notes can help you build your communication skills. It’s easy to type a long email since you’ll never run out of room for your message. When you’re writing longhand, however, the personalized message must fit in the limited space of the card or letter. You have to keep the note clear and concise.
Enjoy Choosing Cards and Stationery:
Show your personality to customers by taking the time to choose cards and stationery that suits you. Try different colors, designs, and fonts. Remember to keep the look professional. It’s also a good idea to avoid funny sayings and graphics since not everyone has the same sense of humor as you do.
Mailing cards cost more than sending an email. However, mail is affordable enough to send cards each week. You can break out your pen and paper on multiple occasions to make your clients feel special. Consider sending handwritten notes to your customers to say thanks and to celebrate birthdays, anniversaries, and holidays.
Try writing some handwritten notes to boost your brand presence before the next round of sales calls. Find out if personal messages increase your callback rate, sales, and customer retention.
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