By Mashum Mollah
Business can be done in a lot of different ways. Primarily, most people are familiar with businesses selling their products or services to people. This is called B2C (business to consumer). However, B2B (business to business) is often more lucrative and important to many companies. This is when they exchange products, services, and support with other companies. This could be anything from a software company selling to businesses, a parts manufacturer selling to farmers, or construction companies or a clothing company selling uniforms to fast food companies.
A lot of this selling is done behind closed doors between businesses, which is why you may not hear as much about it. However, rest assured, it is there. In fact, the B2B e-commerce market in the USA is worth trillions of dollars. So as you can see, it is a massive market and one that is always changing. With that in mind, this article is going to look at some B2B business trends that all companies operating in the space should be aware of.
Investing In Supporting Products:
No matter what sort of business you have, there are supportive products that are important for you to use. This could be software, machinery, parts, or a wide range of other things. It is important to continually invest in these spaces and not forget about them in the big picture. The last thing you want to do is forget about your providers or partners in these spaces, only to have them reach exclusivity with others.
As competition continues to grow, it is more and more important to find solid partners and companies to work with that can help you in this area of supporting products. For example, if your business is farming or another similar vertical, it is good to invest in your relationship with a partner like Cortex Tractor Parts, who manufacture aftermarket heavy equipment parts. This will ensure you continually have the supporting products you need to continue operating.
Focus on Mobile:
While the importance of mobile in business isn’t brand new, it is certainly worth mentioning. While many consumers will make purchasing decisions on their mobile device, did you know it’s the same for B2B purchasing decisions? That’s right, stats show that 60% of B2B buyers report that mobile played a large part in a recent purchasing decision.
As a result, if you are looking to sell your services to another company, it is best to keep mobile in mind. This means ensuring your website is optimized for mobile and is easily navigated from any device. You certainly don’t want a potential buyer visiting your site, only to have them leave when the site is laggy, unresponsive, or not optimized.
The Growing Importance of Personalization:
When a customer is making a purchase from a company or interacting with a brand, they expect a lot. In particular, they wanted to be treated like a human and not just another sale. When on the phone or in a chat, they want to be talking to another human, not receiving canned or automatic responses.
This also goes for B2B interactions. You need to remember you are speaking to a person, not a company, and thus it is important to personalize the interaction. You need to be authentic in how you engage other companies and treat the interaction like a conversation, not just a one-sided dump of information. This means everything from your email marketing campaigns to inquiry responses should be authentic and personalized.
Hopefully, this article has helped you learn about some of the most important trends in the B2B business to be aware of.
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