By Subhasree Nag
How important is your website design?
93% of users begin their online experience with a search engine. This means that when website development and planning a website, you must consider everything from how your site appears in search results to how users will interact with your content to become customers.
If this idea seems daunting, don’t fret. This guide will take you through everything you need to think about to make sure your website is ready for search engines and users alike.
Keep reading to make the most out of the planning process to attain a successful website.
What is website planning? Why is website design and development important?
Website development and planning is the initial step when you are preparing to design a website. Consider it like a blueprint or an outline of what you are looking for, what you want to achieve with your website, who the people you want to target, and how you plan to do it.
This process is the foundation of the online presence, leading to a successful, user-friendly site that would meet the business objectives and give the user a satisfying experience.
Defines objectives
Defining the objectives ensures that every part of the website is strategically aligned with the aim and vision of the business. This includes figuring out the target audience, the purpose of the website, and the desired outcomes.
Makes user-experience better
A well-planned website helps a user find what they are looking for in no time, making the whole experience easy and smooth for them. It also ensures the website is optimized and responsive from various devices. It is very important these days, as most people like to access everything from their mobiles.
Streamlines communication
Website planning involves an understanding between stakeholders and teams, including content creators, developers, designers, and marketers. It requires effective communication between all these teams and makes sure everything is aligned and working towards the shared objectives.
Saves money and time
Proper website planning reduces the need for costly redesigns and rebranding efforts. When you invest time in the first place, you ensure the design is done correctly from the beginning, setting up for long-term success and savings.
Before You Even Get To Website Development
Preparing to create your website begins long before you take your business online. In this section, we’ll cover the offline elements of the website planning process, including:
- Setting a budget
- Creating a style guide
- Writing a business plan
Setting A Budget :
Creating a budget for your new website now will keep you from running the bill higher than you can afford. You should split your budget into sub-areas like hiring a designer, hiring a search engine optimization (SEO) specialist, content production, photography, and the costs of obtaining a domain name and a host.
Creating A Style Guide :
What colors do you want to use on your website? What fonts do you want to use? These are a couple of questions a style guide can answer.
If you already have branded content, then you might have a style guide already. When this is the case, designing a website may be a good cause to ensure your style guide is complete and all-encompassing.
Writing A Business Plan :
If your business is brand new, you’ll want to tackle this step before you put together your website design plans. A business plan will help you identify who your target audience is, who your competitors are, and how you will market your product or service.
Planning Your Website
Now that you know where your business is headed, it’s time to figure out how this tool–your website–will serve your target audience. Remember: your website is not about your needs but about theirs. In this section, we’ll talk about:
- Identifying website goals
- Know your target audience
- Pick a domain name and provider
- Identifying how your site will function
- Figure out the aesthetics
- Identifying the user path
Website Goals :
This is where understanding your target audience comes in handy. In this stage of the planning process, you’ll lay out the tone of your website. You’ll also determine what content your website needs to meet your goals. Ask yourself these questions:
- Why are you building a website?
- Who will be responsible for each type of content?
- What message do you want to send with your text and multimedia?
Consider content, for example. You wouldn’t use the same content for a law office website that you would for an e-commerce website.
Know your target audience
It could be because you engage in a broad consumer base or want to specialize in a specific niche; it is important that you know your target audience. Knowing your specific audience helps with impactful website planning.
Rather than going for a generic approach, research the basic demographics and generate a persona for your target audience:
- Age
- Gender
- Qualification
- Location
- Purchase intention
- Profession
Some of the other aspects that you should consider are:
- Pain points: Barriers and pain points
- Professional details: Job details, industry, and company size
- Biases and influences: Hobbies, motivations, interests and values
- Psychographics: Social networks, online activities, newsletters and blogs
Pick a domain name and provider
A good domain name, a reliable hosting service, and a well-designed site architecture are some of the fundamental elements you must take care of while planning a website. These influence the success of the website and affect the search engine performance and user experience.
While choosing a domain and a hosting provider, these tips will help you build a strong technical foundation.
- Choose a simple, easy-to-remember domain name that will align with your brand. Do not choose anything complex. For instance, “rgphotography.com” communicates what the site is all about.
- Prioritize uptime and web security when you are evaluating the providers. A reliable host is going to make sure that the site is accessible to both search engines and visitors.
- A scalability factor is required for the future. As the site grows and the traffic increases with time, ensure that the hosting plan provides upgrading server capacity, bandwidth, and storage space.
How Your Site Will Function :
This is the step where you decide what features your website needs to have to get the job done. Maybe your site needs a blog to answer customer questions and keep fresh content on your domain. If you’re selling products, you’ll need a shopping cart.
If you’re a photographer, architect, artist, or interior designer, a portfolio will be an important function for you. For sites that will showcase your professional services, a testimonials section may be a helpful feature.
These features fulfill what are known as front-end functions. But in this planning step, you’ll also figure out the back-end functions necessary for your site. For example, if you have a shopping cart, you’ll probably also want to employ SSL for security.
Aesthetics :
How your site looks will matter–trust us. Take mobile responsiveness, for example. This aesthetic feature ensures your site is easy to use on any kind of device.
Now that more than 80% of users access the web on a mobile device, this type of aesthetic can’t be ignored.
But, the aesthetics of website development isn’t just about mobile responsiveness. You should also consider what colors you want to use. This is also a great time to look at how your competitors’ sites look.
Planning The User’s Path :
This is the step most people think of when they think of how to make a site plan. This is where you map out the navigation of your website and the hierarchy of pages on your website.
We’re calling it the user’s path because we want you to really focus on how your website will serve your audience. A great way to map out this journey is to use a flow diagram. A flow diagram allows you to visually show the hierarchies of your website content and how a user will move through your site all the way to conversion.
You can also use wireframes to determine how each page on your website will appear. This allows you to communicate clearly with your designer to best fulfill your vision.
What Happens If You Don’t Plan?
If you skip the website planner steps, you risk unexpected delays and costs. The problems can compound from there. Specifically, the problems that could arise without sufficient planning include:
- Communication with your designer takes much longer than it needs to
- Your designer is forced to make assumptions
- Delays could lead to missed deadlines, which may affect your launch plans
- Your website design might end up costing much more than you wanted
- You might be confused during the process or ultimately disappointed
So before you choose your domain name, register your domain, and choose a hosting company, taking the time to plan a website can ensure that you’re satisfied with the end result.
More than that, proper planning can ensure that users and search engines are pleased with the result, driving visitors to your site and guiding them to conversion.
We’d love to hear from you in the comments below with your website planning tips and experiences. Add a reply to share your story or to ask questions about the website development process.
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