By Rookmini Tewari
The famous YouTubers Logan Paul and KSI have transformed Fight into a billion-dollar company. As per Bloomberg, their drink brand is known as “Prime,” which has been expected to deliver about $1.2 billion this year.
These two famous personalities launched their drink brand this year in January. This brand started doing market when their rivals came together, and after that, their great taste met the function. This drink brand offers a lot of sports and energy drinks, and they are setting up to be one of the major competitors of Body Armor, Powerade, and Gatorade.
Prime has had so many advantages of being exposed to influencers and many followers on YouTube. Paul has over 23 million subscribers on YouTube, and KSI, known as Olajide Olayinka Williams, has over 16 million subscribers. Even the Logan Paul net worth is highly satisfying.
This drinking brand is possessed by Congo Brands, which owns Alani Nu Energy and 3D Energy. The entire revenue of Prime is billion dollars, primarily due to its sponsorships in the entertainment and sports industries.
It also has been predicted that WWE will become the sponsor of the Prime after UFC’s parent company, which is “Endeavor.” Recently, WWE gained some of the sponsorships from UFC, including Prime. Apart from the rapid growth of Prime over the last few months, this brand has recently encountered scrutiny from legislators who raised alarm bells over the high rate of caffeine.
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