SEO stands for search engine optimization. For example, Google makes the most out of an algorithm to evaluate the content of a site, tags, the availability of the site and the elements of the pages. This way, they decide which sites are relevant for people who run a search. If you want your side to be found people on Google, then you need to ensure that the robot behind Google will discover your site and also like it. If Google cannot find your site, then you won’t be on the index list and your chances of getting on the main page of Google are equal to zero. People will only find you if they have the name of your business or if they have the URL.
We’ve written this article to give you some tips on how to boost the ranking for your blog. Also, don’t forget to check out Gilbert SEO if you need help for your business.
Think like Google:
Make the most out of a program that can offer analytic feedback for your content. You’ll be able to see if the keyword placement is good if the images get tagged as they’re supposed to and if your posts will get a good readability rating. You might also get to see your posts appear in the SERPs and if the keywords appear in the title, meta description, and content.
Optimize the images by using alt tags:
You’ll probably get this option when it comes to uploading image files. If you use HQ pictures, then you enhance the customer experience and also Google takes you into account when it comes to indexing. Computers only see and read the words, so you need to make sure that Google finds the photos you uploaded by using titles which have keywords. If you use names for your images, you’ll get up in the ranking list, rather than using the standard names for files.
Stay away from duplicate content:
You need always to check your content to see if there are any duplicates. You need to ensure that every URL has entirely original content – if it’s not the case, then you’ll get penalized, especially if the same content is used more times.
WordPress categories should be used strategically:
They can help you just like tags - they will help you in organizing the posts. They give clues to readers, that are there to make them understand the content of your articles and they make it easier for the visitors to see some other relevant articles on the same topic. Of course, tags are optional (but you should keep them anyway), but categories are a must for WordPress.
Effective permalinks:
It’s true, the numbers from a post title make the reader want to read a certain article. However, they don’t represent an aspect for the ranking algorithm that’s supposed to work for your website. You should cut it and keep it short – we think five words or even less should be enough. Also, don’t forget about hyphens and don’t use underscore markings, because Google considers that an underscore is an extension of the word and this thing confuses the bots.
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