By Arina Smith
When running a marketing campaign for your website, you will need to use on-page and off-page SEO to ensure its success. There are many vital factors to consider in both, and neither is more important than the other.
However, without a balanced approach that incorporates both on-page and off-page SEO, your marketing strategy will have little chance of success. Below are the differences between the two to ensure that you take a balanced approach to your marketing efforts and give yourself every chance of success.
What Is On-Page SEO?
Simply put, on-page SEO is when you optimize individual web pages to drive more traffic to them and increase their rankings in the search engines. You will need to look at many things to ensure your on-page is healthy and it sends the correct signals to the search engines.
You will need to look at factors including the keywords you target, page titles, headers, meta descriptions, image optimization, and content while still ensuring your website is user-friendly. You will also need to ensure that your website loads quickly and loads on all devices correctly, paying close attention to mobile, which is becoming increasingly important.
What Is Off-Page SEO?
Off-page SEO involves everything outside of your website, and there is much more to this than link building, which many people think is all off-page SEO consists of, which is incorrect.
Link building to your website is vital to increase your traffic and rankings, but there are also other things that you can do. Whether you use SEO consultants Brisbane goes to or one on the other side of the world, the tactics they use all look similar when it comes to off-page SEO.
As well as link building, you will want to build a citation profile using directory listings and other sites suitable, and you will also need a presence on social media. You can use content marketing to help increase your online visibility, and you will need to incorporate various tactics to build your brand recognition and grow the traffic to your site.
Do It Yourself Or Outsource It?
You have two options for SEO for your company website and you can do this in-house as best you can, or you can outsource it to a reputable agency. SEO takes a lot of time, trial and error, and patience, and when you are running a business, it can be hard to focus on this and everything else.
It is often beneficial to outsource your SEO to a reputable company with the knowledge and expertise to boost your online visibility and already have the necessary expertise on their payroll. If you do not currently have a marketing department that can take care of your SEO for you, the cost of building one from scratch can be expensive, which makes the prospect of outsourcing this much more cost-effective.
To recap, any changes you make to your website are on-page SEO, and everything you do outside of your website is off-page SEO. With so much to take in and learn to do SEO correctly, rather than muddling along, seek the services of a reputable agency, and they can give your business the boost it needs online to turn it into a resounding success.
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