By Mashum Mollah
More and more women prefer to dress in an elegant way without exposing most of their body parts and modest fashion is one of the movements which helps them to achieve this because it provides a suitable kind of clothing which covers most of their body parts.
But what does ‘modest fashion’ means? Is it only about chiffon hijabs & abayas? Actually No! This is a trend in which women want to dress in an elegant and fashionable way without revealing too much skin. For instance, modest clothing has a higher neckline, longer, is a long sleeves, and as well as a different cut style or works with various layers. Originally the trend was mainly driven by the Muslim world, but the client base is certainly not restricted to the religiously inspired women. Faith drives some women while others like to go for discrete clothing because they usually interact with men in the business industry or because they are a bit older and have more curves. There are several reasons why people choose modest clothing.
The contemporary, fashionable, as well as elegant pieces, emphasize Bridgett. Previously, modesty was feasibly mostly addressed and boring but this is no longer the case currently. Modest clothing change how women perceive fashion and can be used by anyone regardless of whether you are slim, blonde, or white. These clothing are present for all races, ages, styles as well as sizes. Concealing fashion is in line with the spirit of the times.
The traditional fashion industry is changing dramatically before now fashion was always driven by London, Paris, New York as well as Milan but that is no longer the case because the consumers are at the steering wheel nowadays. The influencers set the tone and that can be seen on social media easily. The retailers of the 21st century stand for a mission because of a crucial reason, they want to be relevant and meaningful. This is the main reason why they choose modest clothing and also use various values thereby stepping away from the stereotypical ideas. The use of modest clothing is a big movement around the world which will soon become mainstream.
The modest clothing is explicitly positioned in the higher luxury segment and the average spending is around 700 dollars. However, the average shopping amount in the middle east is slightly higher than that of the US and Europe. China is an interesting market and home to many international fashion brands. Most of these luxury brands feel very comfortable associating themselves with modest fashion because modesty came into the market with a fresh as well as new view of elegance. Some of the fashion houses require some more time to understand the strength and have some amazing brands for launch in 2019.
In addition, modest clothing likewise has their own label and has invested massively in machine learning as well as personalization so as to better understand their shoppers. We observe that nowadays, there is no longer one trend in fashion rather there are several trends side by side, and several women combine inexpensive pieces with brand new clothing. Also, several women don’t like naked backs or deep cut-outs. So, cloth manufacturer responds to their need by making modest clothes which meet their fashion need. These are durable and beautiful clothing pieces.
The next major step which retailers should take is to enhance the experience of the customer so as to attract more super-premium designers’ brands. Most retailers are also developing their own personal collections so as to meet the need of women who love modest clothing. Nowadays, learn more about how modest clothing can be purchased from various stores and delivered to your doorstep thereby making a great improvement to the way most women dress. It is also available in many stores both in the US and Europe.
It is surely amazing to be in a position to dress in a modest manner and still participate in fashion. It is essential to be encompassed and for women need to be recognized, especially as the fashion niche gets more diverse and representative. It is great for women to dress in an attire they desire without being questioned about it, this gives women the confidence to be more fashion-forward and try new styles, while a few years ago many women are not motivated to express themselves through modest clothing.
As modest fashion continues to grow and make meaningful changes in the fashion world, the hope of everyone is for it to become a norm for the mainstream. This is because it is not just a trend, it’s our way of dressing, lifestyle as well as a movement which makes us feel like we are being represented properly by using modest clothing.
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