Your online reputation is becoming very important, especially since most employers run extensive background checks. Online reputation management is very important for companies as well. Customers care about your online presence so you need to make sure that everything is spotless. Here are some tips that can help.
Your online reputation can be affected by negative content. There are different types of content that can affect you. For example, social networks complaints are something that you need to be aware of. Nonetheless, these are not considered very serious, but this does not mean that you shouldn’t address them.
Negative reviews can represent a risk because they can influence other clients and affect your sales. In this situation, addressing the comments might not be enough. While minor criticism might not affect you, major complaints are important and you should do your best to handle things with the customer.
Media coverage should be taken seriously as well, and you should keep an eye on TV and online media coverage, as it can affect your company or brand. If you can find negative content in the first search results for your company’s help, then you might need some online reputation management.
What can I do about it?
It is perfectly legal to voice your opinion, which means that you can’t do anything about the negative content. However, there is some situation when those comments might be illegal. For example, if a user shares false information about your brand or if the comment aims to damage your company’s reputation. Defamatory language is not legal either.
Legal action can handle these types of comments and it will possible for you to remove it. Legal liaison is possible when a user reported false information about your company. Additionally, comments that aim to destroy your reputation instead of providing feedback might also be considered improper.
You can’t also make the negative content less visible by using SEO tools. The first search results on Google are the most important ones, so you should focus on the first two pages. Create a marketing strategy that will make positive content show up first.
Get some help:
Reputation management can become a difficult task so you might feel the need to receive some help. Luckily for you, you can always hire a professional, since Reputation Management Companies are an option. You just need to give them your data and decide which information you want to be removed.
Monitor the comments:
It is very important to monitor your online reputation. You need to be aware of your social media presence as well. By keeping an eye on these you will be able to solve issues quickly and preserve your image.