By Arina Smith
Steps For Designing A Flyer
The right flyer can do wonders for your business, and this is the best reason why flyers are still widely used nowadays, even with various digital marketing tools and materials. A proper flyer can promote a sale, introduce a new product, or even just tell your target audience that you are now open for business – and if you design it well, it will go a long way indeed. But distributing a flyer is one thing; designing it is another matter altogether. When you plan your flyer, you have to do it in the proper way, with various elements joining together to make a cohesive whole and a finished product. So are you designing a flyer for your business? Here’s how to do it right.
1. Set a clear objective
First of all, you have to set a clear objective for your flyer. What are you trying to do with it? Where do you want to distribute it? Who is your target audience? What is your primary objective for your flyer? Once you have answered these questions, you should figure out the right shape and size for your flyer so you can design it properly. When you have a clear objective, you can also be surer of getting the right content in there. But be mindful – one of the most common errors of anyone designing a flyer is trying to fit a whole bunch of information in it. Be picky with your words and content and make sure they are relevant to the entire message you want to impart.
2. Make use of contrast
Another way through which you can create a great flyer is to make use of contrast. The right amount of contrast can make your flyer look striking and allow it to get the right attention. Make use of contrasting visuals so your readers can see it in just one glance; you don’t want your readers trying to sift through a whole lot of details just to understand your point. Keep it simple and don’t forget the visual contrast.
3. Take advantage of keywords
As with banners and posters, you should also take advantage of keywords when it comes to your flyers, as confirmed by an experienced printer in Stockport like Harveyboard Print & Digital. Certain phrases or words can serve to attract your audience, allowing them to sit up and take notice. Make sure to highlight these words, making them bigger or brighter or bolder. There are some words which have always been regarded as important, and these include words such as ‘new,’ ‘free,’ ‘save,’ ‘easy,’ ‘now,’ ‘limited,’ and ‘guarantee.’ You can also emphasize the date, time, and place words if you are aiming to promote an event or happening.
4. Benefit from a call to action
If you want your flyer to be more than effective, you may want to put in a call to action as well. Just like with digital marketing, calls to action when it comes to printed materials can work, even if your audience cannot ‘click’ on it. You can create an easy and distinctive call to action while designing a flyer, from asking readers to visit your website to contact a telephone number to show up at your location. With a good call to action, your readers can be encouraged to act – and this will undoubtedly work well for your business.
Read also: Reasons Why People Ignore the Flyers You Distribute for Advertising
