Barbiecore is a trend that has been going on for ages! In recent times, however, it has been kick started by the film, "Barbie" all set to release in 2023. The world premiere of 'Barbie" is on July 21, and the world is looking forward to it! Want to know what is barbiecore? Read on.

Barbie is the doll's name that was first launched by the Toy company Mattel, Inc. by the company owner Ruth Handler and her husband Elliot in 1959. The doll has adult features and has become so popular that young girls worldwide were inspired by fashion.

The first Barbie was launched in the American toy market, where the doll is an 11-inch plastic figure with long legs, a sassy smile, pouty red lips, blonde ponytail wearing a black-and-white striped bathing suit. Oh, how we wished we were Barbie when we were little!

Now it is an inspirational fashion trend that has been marketed through its refreshing costumes that can be changed. Fashion styles and designers worldwide have used Barbie as an inspiration to dress up celebrities and create fashion wear that exudes style, confidence, and strength.

Barbiecore 101: What Is This Aesthetic All About?

Barbiecore 101 What Is This Aesthetic All About

Greta Gerwig has directed the film "Barbie," which was also co-written by partner and filmmaker Noah Baumbach. Apart from playing the lead character of Barbie, Margot Robbie has also co-produced the film along with David Heyman, Robbie Brenner, and Tom Ackerley.

The trends related to Barbie have been in the spotlight from the day the dolls were launched thus creating Barbie core. It has integrated into different elements of entertainment over the years. For the past few years, Barbie has successfully remained relevant, further spurred by the all-pink Valentino fashion show in 2022.

The fashion show highlighted the hot pink Pantone shade. Another fashion show that particularly focused on Barbie and iconography was the Spring/ Summer 2015 collection by Jeremy Scott. The models sported blonde wigs, pink sportswear, and ruffled evening dresses.

What Is Barbiecore?

What Is Barbiecore

Barbiecore is a trend that is partial to vibrant shades of pink. It all started when the first images from the Greta Gerwig film "Barbie" came out in June 2022. The internet went haywire with Ryan Gosling and Margot Robbie in costume for the film.

A specific shade of pink defines a vibrant trend; however, from my point of view, it is more than that. The trend is catching celebrity fashion figures fast as they are photographed in different shades of pink outfits, such as Paris Hilton, Britney Spears, Florence Pugh, and Nicole Richie.

For me, the trend of Barbiecore is about carrying yourself confidently and feeling good about yourself. The perception of Barbie fashion is about spreading happiness in the world. In 2023, we all need a dash of pink in our lives!

The film is not just a fashion inspiration but also an inspiration for people who will finally see the human version of Barbie and her existential life crisis. The shade pink is about handling life with vibrancy and fun!

What Is The Meaning Of Barbiecore?

What Is The Meaning Of Barbiecore

Pink has been highlighted in Pinterest boards and fashion shows since 2019. It is the time for Barbiecore as people use the trend to its utmost! Social media influencers, celebrities, and ordinary people are all trying out different shades of pink.

The trend of Barbiecore has endured well into 2023, with almost 8 million views on TikTok. The color has also been popping up in regular-wear fashion in recent times. According to assistant professor Emily Huggard at Parsons School of Design in fashion communication, the Barbiecore trend is popular because of its playfulness.

During the pandemic, fashion dressing changed because people needed something exciting and fun to hold on to in the dark times! The trend could be identified as "dopamine dressing" as it sparks excitement, fun, and playfulness.

Impact Of Barbiecore On Fashion

Impact Of Barbiecore On Fashion

What can be more impactful than the Princess of Wales, Kate Middleton, popping in different shades of pink throughout this year for all her royal engagements? It felt like a royal stamp to the vibrant trend of Barbiecore with her fashion and clothing choices.

The first Barbie pink presence that the Princess granted us was in June 2022 in her pastel pink Alexander McQueen suit. It was for her engagement with the Royal Foundation Centre for Early Childhood. Another appearance that Kate Middleton made in a ruched raspberry pink dress on the balcony of Buckingham Palace was by Stella McCartney in June 2022.

The ex-duchess of Cambridge matched the hot shade of pink in a magenta turtleneck sweater, black trousers, and a matching coat in January 2023. She also wore a coral coat dress in May 2022 for a Buckingham Palace garden party.

Margot Robbie, who stars as Barbie, has been readying up for the release of Barbie on July 21, 2023, by appearing in different shades of pink. She appeared in a shimmering Chanel dress which was in pastel pink, at the 2023 Golden Globes.

On the press tour for the film, Robbie wears outfits that Barbie of different eras and professions inspires. The Fashion Report in 2022 informed that the search for all things pink has skyrocketed to 416 % after the release of photos and trailers of Barbie.

Which Celebrities Have Dressed In Barbiecore?

Celebrities Have Dressed In Barbiecore

In Valentino's Fall 2022 catwalk, Pierpaolo Piccioli used a pink-hued collection representing Barbie outfits which created a buzz. Celebrities such as Anne Hathway, Florence Pugh, Beyonce, and Lizzo all sported the color on the red carpet.

The Barbiecore fashion was also quite popular at the Grammy Awards, Golden Globes, and Cannes as Gigi Hadid, Dua Lipa, Kim Kardashian, Billy Porter, and Conan Gray flaunted high fashion in different hues of pink.

Pink as a color is fueling modern silhouettes in the representation of nostalgia, fun, bright, bold, and hyper-feminine aesthetic symbolization. Other trends, such as flirty baby tees, mini dresses, and mini skirts, all in color pink, are what gets fashion going in recent times.


Did you feel like Barbiecore is only for women? No way! Gender equality is also about men being ogled up when they don pink! A simple example is Ryan Gosling rocking pink as Ken. I don't know about you guys, but I, for once, will be following Ken closely!

I get it! All you want is to go and shop your heart out to honor the legacy that is Barbiecore but ladies? And gents? Please comment below for this article and let us know exactly which color of pink is your favorite!

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sagnika sinha

Sagnika Sinha is a content writer who is passionate about writing travel vlogs, entertainment and celebrity articles and literature-based pieces. With a 4 years experience in teaching, she loves reading books. A procrastinator by nature, she loves travelling, listening to music, planting and gardening.

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