Top Reasons to Consider Joining a Trade Show

author-img By Mashum Mollah 5 Mins Read May 11, 2019 Last Updated on: October 26th, 2019

Trade Show

Start-up companies are often discouraged about participating in trade shows because of the cost. While this may be an additional expense, it also comes with various benefits that can bring sales to the business, on the spot or in the future. Here are the top reasons why you should consider joining a trade event.

Top Reasons to Consider Joining a Trade Show:

Make your brand known:

As a start-up, you want your name to be recognized by more people, and a trade show is a fantastic platform to achieve that. Attendees are interested to know their options, and many of them are in research mode to find the best products or services that will meet their needs. This is your chance to let them know what you have to offer. It will also improve your credibility as it will show people that you are serious about your business.

It’s vital that your team is properly trained to handle inquiries and engage with attendees. Your exhibition booth must also be decorated in a way that will give them a sense of what your brand is. It must also look professional and attractive at the same time as this will make a lasting impression on your potential customers.

Make sales:

Aside from introducing your business, you can also make a sale at the event itself as you can sell your products or offer your service right there and then. If you have excess inventory, this is also an excellent time for you to earn from it. To entice more buyers, you may also offer special discounts.

Connect with existing clients:

Participating in a trade event is an opportunity for you to connect with your existing customers personally. For instance, if you are selling products online, you may have had loyal customers for a long time, and you may meet them in person during the trade show. This will help build a stronger relationship with them so they will keep doing business with you and even recommend your company to others.

Connect with other providers:

Different businesses participate in trade events. These companies may provide products and services that you may need in the future. Participating in a trade show will make your network bigger for potential partnerships and collaboration.

Learn from competitors:

Every trade show that you participate in will serve as a learning experience for you to become better and more successful in the future events that you join. Observe what your competitors are doing, good and bad, and apply the positive things that they do and avoid the negative ones.

Get the pulse of attendees:

Take this opportunity to learn what the attendees like or dislike about your products or services, as well as your booth or the way your staff handles the event. This will help you improve your business, as well as the preparation for your next trade show.

Make sure that you are participating in the right trade event that will help achieve your goals and will also open doors to more prospective clients.

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Mashum Mollah

Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at

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