By Arina Smith
How do you drive traffic to your eCommerce store in a way that is cost-effective and customer-oriented, and in a way that sets you apart from your competitors?
If you’re passionate about your product, but not seeing the sales results you want, boosting your store traffic may be the answer. Take a deep breath, relax and don’t panic.
If you follow these six tips below, you can drive targeted, quality traffic that will transform your store into a professional operation capable of increasing your revenue. In this post, we’re going to discuss these top strategies that you can use no matter what niche you’re in.
Blogging
Today’s consumers are bombarded with thousands of ads each day. To gain visibility and cut through the clutter, businesses are turning to content marketing.
Blogs can be used to drive a large amount of targeted traffic to websites, build backlinks, improve search engine rankings, and draw attention to your eCommerce store.
Create a blog on your website that has tons of relevant information on it. Start by writing frequently – at least once every couple of days. Post content that’s on-topic for your audience.
Make sure you share your content as much as possible using social media, email, and other methods. Grow the size of your email list by providing value to your readers for signing up with you.
Viral Ecommerce Contests
A contest can be a great way to bring new users to your store and it is especially effective if the user recognizes some aspect of the reward that they can use in their everyday life.
However, you’re not just trying to get them to sign up for your newsletter. You want them to buy something. This is where every eCommerce contest needs to be launched with a promo code so people can purchase as well as join your newsletter list.
With eCommerce contests, it’s easy to track sales and visitor activity. Many companies are even using contests as part of their e-mail marketing strategy, where they offer discount coupons or some type of giveaway in exchange for an email address.
Facebook Ads
If your goal is to get more traffic for your eCommerce business, then Facebook advertising is something that can benefit you tremendously. It doesn’t matter where people are located as long as they’re online.
There’s no question that Facebook Ads work. 80.4% of U.S. social referral share to eCommerce sites comes from Facebook.
And 6 in 10 online shoppers begin their product search on social media. The social network is affecting sales at all stages of the funnel, and advertisers now have compelling insights into the impact of their campaigns. Without a doubt, Facebook Ads can help you acquire customers at a very low CPA (cost per acquisition).
SEO
Search engine optimization (SEO) refers to the strategies that you can use to get your eCommerce website higher search engine rankings. Specifically, SEO is used to drive traffic from the search engines back to your eCommerce website.
Since your goal is to drive folks to purchase on an eCommerce website, that means SEO for eCommerce sites is slightly different than SEO for blogs, or affiliate websites.
So, review your website in the context of an online store. Work on the components and features that go into making a website more search engine friendly and therefore more effective at drawing customers through organic search. These include site architecture, duplicate content, internal links, XML sitemap files, product feeds, and analytics.
Google Ads
Let’s face it, SEO is a critical component to eCommerce success. However, it takes time and requires devotion to the same methods over and over in order to get the best result.
In contrast, Google Ads (a form of PPC advertising) is much easier to navigate which makes it perfect for eCommerce businesses that need instant results!
Google is the world’s most used search engine and many people use it to find products to buy. Targeting a product category that relates to your shop is essential in order to find potential customers on Google.
When you place your ad next to relevant search results, you get much more traffic for your money than if you put yourself against unrelated terms.
Google allows you to advertise to interested customers across a number of online channels, including WAP, video, mobile, and text-based search advertising. Through Google Shopping and Dynamic Search Ads (DSA), product data is available from a range of product feeds.
Start a Referral program
Referral marketing is an excellent way for online stores to build word of mouth. Customers are excited to share their experiences with friends and family, so giving them a reason to do so will generate excitement and buzz about your store, ultimately creating new business.
In order to start a new referral program, you will need to create a referral program link. You can use your existing site for this or acquire a new domain from a top registrar like Discount Domains.
After setting it up, you can then share this link through email, social media, and more. When a customer follows your referral program link, they will be prompted to sign up for their own link reward.
When they sign up, they will fill out some basic information as well as enter in their personal card details (i.e. credit card information, address). Their new account will automatically be saved to their account in your store. You can then use this information to boost your sales, drive new customers to your website or store, and build strong relationships with your customers.
Conclusion
You’ve worked hard to build your eCommerce business. Don’t let another day go by without driving traffic to it.
You can drive traffic to your online store by building a remarkable store, start a campaign that builds your brand, invest in SEO, Google Ads, referral marketing, viral contests, and social media.
These strategies will deliver qualified traffic that can convert into customers, leads, and revenue for your business.
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