By Arina Smith
Launching an online business?
If you have a decent website, you’re on the right track. That said, you won’t get any site visitors or any marketing push without SEO.
SEO is a necessity for any business, big or small, looking to build an online presence. Since the majority of the world’s population uses the internet, a good online presence is also a necessity.
People use the internet to search for information, but apart from that, they also use it to make decisions. They use it to decide on what to buy, which restaurant to try next, where to go for their next vacation, and such.
This is why you must be knowledgeable about SEO. To help you with that, you must also have different types of SEO tools. Read on to see how 6 of these types will help you in your SEO efforts.
1. SEO Auditing Tools:
SEO auditing is a crucial part of building a website. It gives you better insight into issues and other areas you need to fix. It also lets you see some opportunities to improve your ranking.
It takes into account several factors in your website, such as it’s on- and off-page SEO elements. It also looks at the technical infrastructure of your website to find technical issues that might be harming your SEO efforts.
This is why tools that help you perform SEO auditing are some of the most important types of tools for SEO. They help you see issues and then determine the next steps to get better results.
A good example of this type are the Google Webmaster tools, such as the Google Search Console. This tool allows you to see how the search engine views your site. It also alerts you of issues affecting your traffic.
2. Keyword Analysis Tools:
Your target keywords are going to be everywhere: from your content to your image file names. It’s the foundation of every SEO strategy; for that reason, it must be solid. Companies like https://www.microdinc.com/seo/ will help you with that, but tools work, too.
Keyword analysis tools help your keyword research efforts by allowing you to list keywords, see their performance, and more. Such tools, like the Google Keyword Planner, can also help you see how much traffic a keyword is driving. Not only that, but it also lets you see how much that traffic is worth.
If you’re in a bind for keywords, some tools let you explore keywords and even give suggestions. Other tools can also take a peek at your competitors’ keywords and see which ones are driving traffic.
3. Link Building Tools:
Link building is the process of getting links from other websites leading back to yours. We call these inbound links, which help site crawlers to crawl your website.
This is because crawlers use links to move from one page to another. On top of that, they also use links to help determine your ranking. It’s more complicated than that, however, since the quality of the links matters to the crawlers, too.
Those who want the inbound links to help boost their SEO should get them from authority websites. This helps them receive quality “link juice.” It will also help boost their visitors’ perception of them by association.
Link building tools can help you with this part as they can help you find websites you want a link from. They can also help you keep track of your inbound links, making this time-consuming task a bit easier.
4. Search Engine Ranking Tools:
Want to see how you rank in search engines? Rank tracking tools will help you find where you stand. It will also help you compare your website to your competitors’.
Furthermore, these tools also help you know if your SEO efforts are paying off. Some of the best free SEO tools for this job will have additional functions, such as pinpointing the areas you need to improve on to increase your PageRank score.
Some tools will have this functionality built in. An example is the Google Search Console, which lets you check your ranking in Google.
If you need more advanced functions, though, you may prefer paid tools. Something like Pro Rank Tracker can let you gain more insight about your rankings.
5. Website Optimization Tools:
Your website contains a lot of SEO elements that it can be hard to keep track of them.
There’s technical SEO, which refers to the optimization of your website and servers to help crawlers crawl and index your website. Then there’s on-page SEO, the process of optimizing each page using content, title tags, and such.
Website optimization tools will help you with these. They’ll let you know about SEO issues within your website.
For example, GTMetrix will let you know how fast your page loads. The loading speed is a crucial factor in your Google rankings, which makes this tool helpful.
Tools like Crazy Egg also helps in that it tracks the user behavior. It includes data like where your visitors click, where they come from, and such. This information will then help you optimize your website by moving around elements.
6. Site Crawlers:
Sometimes, it’s hard to pinpoint the internal issues of a website that might be affecting its ranking. Site crawlers will help you with that, though, letting you know of any technical issues in your website.
They alert you of unreachable pages, broken links, page loading errors, and more. Finding out these issues will let you know the reasons why Google may be penalizing you.
A good example of a site crawler tool is the JetOctopus, which uses the cloud to perform the crawl. It claims to scan your website like Google does, finding out which technical errors are causing Google to penalize you. Because it uses the cloud, it also performs these tasks faster.
Learn More About the Other Types of SEO Tools;
SEO digital marketing is a vast subject, and as such, there are more types of SEO tools that can also help you reach your goals.
If you want to find out more about it or other subjects, visit our website today. Learn tips and such about business, lifestyle, and technology, like the top local SEO tips for plumbers.
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