Real Estate

How To Invest In Short-Term Rental Properties: A Quick Guide For Investors

author-img By Sumona 5 Mins Read July 27, 2022 Last Updated on: December 8th, 2023

Short-Term Rental Properties

One of the most lucrative ways to make money in real estate is owning short-term rental properties.

With them, you can charge premium prices for accommodation since they are in high demand, especially if they are located in desirable areas. Not only that, but you can also maximize your profits by utilizing an efficient marketing strategy.

In this guide, we will show you how to invest in short-term rental properties so that you can start earning passive income today.

Picking the Right Short-Term Rental Properties for Your Investment Goals

Rental Properties

When looking for these types of properties, you would find out that there will be a plethora of options to pick from.

Even if you search “short-term rental houses near me”, you will get a lot of results, excluding those out of state. While this is good, it can also make the task of picking one property seem daunting.

Here are some key factors to consider in order to find the right one that will give you the highest return on investment.


  1. Location
  2. Seasonality
  3. Local Competition
  4. Income Potential
  5. Condition of the Property

1. Location

First and foremost, you should pick short-term homes for rent that are situated in an area that sees a lot of tourists coming in all year round. This means that there should be a lot of things for visitors to do nearby so that they will want to stay in your rental.

Some examples of these include being near popular tourist attractions, having a vibrant nightlife, or being close to business districts. Doing your research on this ahead of time will help you narrow down your choices significantly.

You can use sites, like Google Maps and Street View to get an idea of what the surrounding area looks like and if it seems like somewhere people would want to visit. You can also try searching for news articles online about upcoming events or developments in the area that could potentially draw in more visitors.

2. Seasonality

The seasonality of the location also affects the profitability of your vacation rental.

For instance, if you pick a short-term rental property in a ski town, then you can expect business to be booming during the winter months when people come to hit the slopes. On the other hand, beach towns tend to have more of a summer crowd since that is when most people take their vacations.

Keep this in mind when making your decision as it will affect how often your rental is booked and how much money you can make from it.

3. Local Competition

Another factor to consider is the amount of competition you will be facing from other short-term rental owners in the area. If there are already a lot of vacation rentals, then it may be harder to make yours stand out.

You would need to find ways to differentiate your property from the others so that people will want to stay with you instead. This could involve offering unique amenities or services that are not available at the other properties.

You can do some research online to see what kinds of short-term residential rentals are available in the area and what makes each one special. This will give you an idea of what you would need to do to make your property more appealing.

4. Income Potential

When assessing potential properties, you should do some research to find out how much you can expect to make from each one. This will help you determine which ones are worth investing in and which ones are not.

There are a few different ways to estimate the income potential of short-term rentals. The first is to look at comparable properties in the area and see how much they are being rented for.

You could also calculate the capitalization rate (cap rate) of each property, which is the ratio of the annual net operating income to the purchase price. Properties with a higher cap rate are usually better investments since they offer a higher return on your investment.

You can also use online calculators to get an idea of how much you could potentially make from your rental. This takes into account factors, such as the location, number of bedrooms, and amenities offered.

Keep in mind that these estimates are just that—estimates. There is no guarantee that you will actually make this much money from your rental but it gives you a good starting point to work with.

5. Condition of the Property

Impressions matter when it comes to offering a house for rent for short-term accommodation, so you might want to choose a property that is in good condition.

This means that it should be well-maintained, clean, and updated with any necessary repairs or renovations being made before you start renting it out.

Of course, this will come at a cost, but it could be worth it in the long run as you are likely to get more bookings and charge higher rates.

Buying a Short-Term Rental Property: Steps to Take

Now that you know what to look for in a short-term rental property, it’s time to start the search for your perfect investment.

Here are the steps to get started.


Step 1: Get Financing
Step 2: Hire a Real Estate Agent
Step 3: View the Properties in Person
Step 4: Make an Offer
Step 5: Close on the Property

Step 1: Get Financing

The first step is to get financing for the purchase. You can do this by taking out a loan from a bank or another financial institution. You will need to have good credit in order to qualify for a loan, and you will also need to come up with a down payment, which is typically 20% of the purchase price.

To get the right financing solution for your needs, it is best to speak with a financial advisor or mortgage broker. They will be able to help you compare different options and find the one that is best for you.

Step 2: Hire a Real Estate Agent

The next step is to find a real estate agent who specializes in short-term rentals. Agents, such as those you will find at, will be able to help you find properties that meet your criteria and are within your budget. A good agent will also be able to negotiate on your behalf so that you can get the best possible price for the property.

Moreover, real estate agents typically do all the legwork in finding and vetting properties, so all you have to do is choose the one you want to purchase.

Step 3: View the Properties in Person

Together with your real estate agent, you will then schedule viewings of the short-term rental properties that you are interested in. This is an important step as it will allow you to get a feel for the property and see if it is a good fit for your needs.

During the viewing, pay attention to things like the condition of the property, its neighborhood, and whether there are any potential issues that could arise.

For example, if the property is located in a busy area, there could be noise complaints from neighbors. Or, if it needs some work done to it, this will add to your costs.

Step 4: Make an Offer

Once you’ve found a property that you’re interested in, it’s time to make an offer. Your real estate agent will help you draw up a contract that will include the price that you are willing to pay for the property as well as any other terms and conditions.

The seller will then have the option to accept, reject, or counter your offer. If they accept it, then the contract is binding, and you will be one step closer to owning your short-term rental property!

When making an offer on a short-term rental property, it is important to remember that you are not just buying a property but also a business. As such, you will need to factor in things, like the cost of repairs, marketing, and furnishings when making your offer.

Step 5: Close on the Property

The final step is to close on the property and officially become its owner! This process usually takes around 30 days and involves paying the balance of the purchase price as well as any closing costs.

Once everything is finalized, you will then be able to start renting out your short-term rental property and earning income from it!

Short-Term Rental Marketing Techniques That You Should Use

Short-Term Rental Marketing Techniques

Investing in short-term property rentals doesn’t end with just finding and buying the right property. You also need to market your rental in order to attract guests.

Here are some effective marketing techniques that you should use:

1. List your property on short-term rental websites – This is one of the most effective ways to market your business. Websites, like Airbnb, HomeAway, and VRBO, get a lot of traffic from people who are looking for vacation rentals.
2. Use social media – Social media is a great way to reach out to potential guests and let them know about your rental. Use platforms, like Facebook, Instagram, and Twitter, to post photos and information about your property.
3. Create a website – A website is a great way to showcase your short-term rental property and provide potential guests with all the information they need to know. Be sure to include clear photos, rates, and availability on your website.
4. Use search engine optimization (SEO) – SEO is a technique that can be used to improve the visibility of your website on search engine results pages. This, in turn, will help you attract more guests to your property.
5. Take advantage of word-of-mouth – One of the best ways to market your short-term rental is by getting people to talk about it. Ask friends and family to spread the word and offer discounts to guests who refer others.

By using these marketing techniques, you will be able to reach a wide audience of potential guests and fill up your short-term rental calendar in no time!

Final Thoughts

Without a doubt, buying short-term rental properties is a great way to earn passive income in real estate.

However, it is important to do your research and be prepared before making such a purchase. With the tips provided in this guide, you will be well on your way to becoming a successful short-term rental investor.

For more information on real estate investing, feel free to check the other posts on our site!


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Sumona is a persona, having a colossal interest in writing blogs and other jones of calligraphies. In terms of her professional commitments, she carries out sharing sentient blogs by maintaining top-to-toe SEO aspects. Follow more of her contributions at SmartBusinessDaily

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