By Arina Smith
As a business owner, you probably know that accepting credit cards can increase your sales. When you look at the required fees associated with allowing customers to pay with credit, you may wonder if credit card processing can really improve your revenue potential. Let’s look a few ways credit cards can boost your profits.
Increase Transactions:
Image via Flickr by Phillip Taylor PT
Accepting credit cards gives your customers more choice when it comes to how they want to pay for purchases. Customers want this flexibility. If you don’t accept payments by credit card, it’s more than likely that customers will patronize other stores nearby that take credit cards. Accepting credit cards can encourage customers to do business with you instead of your competitors.
Customers sometimes buy on impulse, and they may not carry a lot of cash. Taking credit cards supports these impulse buys. These purchases include going out to eat, so restaurants can also increase revenue potential by offering credit card processing.
Speed up Cash Flow:
If your shop does not allow credit card payments, customers can only make purchases based on the amount of cash they have on hand. You might accept checks, however, this practice can create issues with bad checks and check fraud. Customers who use credit cards can make larger purchases which support increased revenue potential. You’ll also help your cash flow since credit card processing is electronic. Funds are deposited into your account when the transaction is approved.
Boosts Your Business’s Credibility:
The account you use to receive credit payments is called a merchant account. Your payment gateway electronically processes the transactions, including getting the customer’s bank approval for each purchase. When you accept credit cards, you’re doing business with banks and other services providers. Customers can see that you’re serious and the business has some stability. This can boost your credibility and build trust among your clients. People buy from vendors they trust. Making customers comfortable doing business with you may increase revenue too.
Do Business Outside Your Store:
When you accept credit cards, you’re no longer limited to selling your goods inside your brick-and-mortar store. You can sell online. Online purchases can include recurring monthly shipments or membership dues. Automatic recurring payments are an ideal way to grow your business’s revenue. Monthly shipments or membership dues are likely to continue when you offer credit card payment options. Consider wireless business credit card processing as well. You can do business almost anywhere including flea markets and trade shows.
Keep up With Technology:
Just like some customers don’t carry cash, not all of your clients carry their credit cards. Payments through apps like Google Pay and Apple Pay make it possible for customers to make purchases with their phones. You can lose sales if you don’t allow app payments, which requires credit card processing. Credit card processing makes it possible for your business to keep up with changing technology.
Consider how credit card processing can really increase revenue and grow your business despite the fees you pay for accepting credit cards. You may find that the benefits outweigh the affordable costs.
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