Marketing

5 Ways to Build Up Your Email List and Use It for Advertising Purposes

author-img By Sumona 5 Mins Read 11 September 2023

Email List

Email lists can be one of the most powerful tools in an online marketer’s arsenal.

When done correctly, they allow you to target your audience with laser precision, increasing the chances that you’ll make a sale.

There are many ways to get help with your eCommerce email marketing strategy.

This article will discuss five ways to build up your email list and use it for advertising purposes.

5 Tactics To Build Up Email List For Advertising Purpose

1. Collect Email Addresses

One of the best ways to collect email addresses is to do so at events. If you have a booth at a trade show or conference, collect business cards from everyone who stops by.

You can also leave your business cards at the event so that people can easily find your website and sign up for your email list.

Another great way to collect email addresses is through online forms. You can set up an online form on your website where people can sign up for your mailing list.

Make it easy for them to place the state in a prominent location on your homepage.

Related: All That You Need to Know About Automated Email Marketing Campaigns

2. Incentivize Signups with Freebies or Discounts

People are more likely to sign up for your email list if they get something in return.

Offer them a freebie such as an e-book or white paper, or give them a discount on their first purchase from your online store.

You can also enter everyone who signs up for your email list into a contest for a chance to win a prize. The prize can be anything from a gift card to a trip.

Most people can’t resist the opportunity to win, so this is an effective way to get more people on your list.

3. Send Out Monthly Newsletters

Once you have a sizable email list, start sending out monthly newsletters with updates about your business.

Include links to new blog posts, special offers, and anything else that you think would interest your subscribers.

If you have an e-commerce store, include links to your latest products. You can also use your newsletter to promote other content, such as webinars or podcasts.

A monthly newsletter helps keep your subscribers engaged and provides them with a reason to stay on your list.

4. Run Ads Targeting Website Visitors

If you’re not already doing so, start running ads that target people who have visited your website but haven’t signed up for your email list.

These types of ads are known as retargeting ads, and they can be very effective in getting people to take action.

This is a great way to get help with your eCommerce email marketing strategy. You can use Google AdWords or Facebook Ads to set up your retargeting campaign.

Related: Top Reasons You Should Still Consider Using Direct Mail Marketing

5. Use an Email Marketing Service

Finally, use an email marketing service such as Constant Contact or MailChimp to manage your email list and send out targeted ads.

These services will provide valuable insights into who is opening your emails and clicking on your links.

They also offer a variety of features that make it easy to segment your list and target specific groups of people. Having separate groups in your email list allows you to send out more targeted ads, which will help improve your conversion rate.

Email lists are a powerful tool that every online marketer should be using. Having a great email list can help you increase sales, build relationships with customers, and even drive traffic to your website.

Use the tips in this article to get started on building your list, and you can quickly build up your list and start using it to generate more sales and leads for your business. This, in turn, will help you to grow your business and achieve your long-term goals.

Additional Reads:

What Is Marketing Security And Why It Is Important?

8 Winning Strategies To Level Up Your Subscription Marketing

Sure-fire Ways To Enrich Your Business Plan With Integrated Marketing Strategies

6 Tips on How to Find the Best Digital Marketing Company in Irvine, California

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Sumona

Sumona is a persona, having a colossal interest in writing blogs and other jones of calligraphies. In terms of her professional commitments, she carries out sharing sentient blogs by maintaining top-to-toe SEO aspects. Follow more of her contributions at SmartBusinessDaily

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