By Sibashree Bhattacharya
Birla Tyres is the official tyre partner of the DP World Asia Cup 2025. The company is hopeful that this partnership will align with the spirit of cricket, which unites countries, communities, and cultures. Speaking about the collaboration, Anurag Choudhury, the CMD and CEO of Himadri Speciality Chemical Ltd, mentioned:
“Becoming the official Tyre Partner of this DP World Asia Cup 2025 is a proud moment for everyone at Birla Tyres. Cricket is not only a sport; it is an emotion that unites millions.”
Dr. Chandra Narain Maheswari, Director & CEO of Dalmia Bharat Refractories, further added:
“Through this Asia Cup partnership, we look forward to deepening our association with cricket fans across the world, while highlighting Birla Tyres’ brand values like resilience, trust and performance.”
Birla Tyres is a frontline manufacturer of commercial and OTR tyres from India. In 2025, Birla Tyres is expanding its operations domestically and internationally.
The DP World Asia Cup will be held from 9th to 28th September. Eight teams would be battling for this eloquent trophy in the T20 format. The participating teams are India, Bangladesh, Sri Lanka, Afghanistan, Pakistan, Oman, Hong Kong, and the UAE.
The tournament comprises 19 matches in all, out of which 11 will be held in Dubai and 8 in Abu Dhabi. The UAE is a neutral venue due to its prior experience of hosting international cricket events. Most matches start at 6:30 local time, making them accessible to TV audiences across Asia.
For decades, Birla Tyres has been one of the most trusted names in the Indian tyre segment. However, Birla has been catering to a niche segment, crafting tyres for high utility, durable, and OTR segments. However, Birla Tyres now attempts to take its tyres to the international stage. The brand continues to evolve while remaining true to its values.
Throughout the tournament, Birla Tyres will enjoy:
- Broadcast mentions, throughout anchoring sessions and interim studio sessions
- In-ground events (both match, post, and pre-match events)
- Television, OTT, and social media ads
The association with the DP World Asia Cup 2025 will improve Birla Tyres’ visibility across all international and domestic markets, creating stronger resonance with all fans and consumers.
Anurag Ch’ry is hopeful about expanding the presence of Birla Tyres across multiple use sectors in the future. It all depends on the exposure and visibility that Birla Tyres gains in the wake of this global event sponsorship.
This DP World Asia Cup 2025 could reaffirm the position of Birla Tyres as a partner in mobility, progress, and spontaneous growth. If you want to know more about Birla Tyres, their journey, and sponsorships so far, visit their official website now.
