By Abdul Mondal
We put in maximum efforts to augment our profits. In fact, there is a tough fight for survival and only those who are able to defeat competition by means of superb apps are able to survive in the race. Now, if your business is only available on a website, this means you are going obsolete and out of date. So as to remain abreast with rapidly changing technology you need to have an app developed for your business. These days, whatever gadget you are using whether it is a smartphone or a tablet, fitness watch, etc has an app running on it. Even the statistics reveal that app usage has actually gone viral. The business owners now carefully measure the cost of building an app against the revenue it accrues for the company. And in most cases, it has been seen that having an app for the long run is usually beneficial.
Mentioned below are some of the reasons why apps have become imperative for every business:
1. Expand Your Target Group:
It has been observed that 4 out of 5 users like to purchase via an app so if you have an android or iPhone app developed for your business, your market penetration becomes deep and you are able to reach a wider set of audiences. Most people are glued to their Smartphones so if you provide them an app that will run on their smartphone, chances that your business will do well will amplify. In case your audience comes under 30year ambit apps offer a 100% solution, as the young generation actually thrives on apps.
2. Building Connection with Customers:
Apps are a way of building a continued association with your users. You’ll always stay close to your customers if you have an app. Customers will get to know about the latest offers and discounts. They’ll also be abreast of all changes in the product you rope in. So, basically, apps promote fruitful interaction with the users. There is no need to send useless emails to your customers. But then there is a reverse side to it also. People might get irritated with a deluge of information they are served with. So, the best thing is to maintain a balance and not overload your users with excessive uncalled information.
3. Increase Customer Loyalty:
Apps offer one of the best ways to build consumer loyalty as well as trust. People who have installed your app are most likely to stay with you. Usually, other forms of communication with users such as posters, banners, flyers, price lists, booklets, video, and radio, etc go unnoticed at times. So, the best way to retain customers is via apps.
4. The Best way to promote your business:
A lot of people like to sell their products on platforms such as Amazon, eBay, etc; nevertheless, apart from the commission fees which you need to pay there are several advertising policies that you need to follow in case you wish to get your product promoted there. One of the biggest advantages of a mobile app for business is that it offers you unlimited “commercial freedom”. You can transfer almost any information you like to your users without facing any kind of restrictions. So, if you wish to augment your brand awareness, apps are the best way to do that.
5. Apps gather to focus on you:
In the present-day fast-paced technology world, it is very difficult to garner attention for your product or service. Every second day, a new brand is hitting the market thus, making old ones less desirable. Therefore, in such a case, where humans have a proclivity to stick to an old thing you are really required to put in a lot of effort to make them try new things. Once you propel your prospective users to install your app, they will get used to it if it is good. So, once the users get used to the app the cash registers will begin to ring and the profits will increase right away.
6. Apps are a way to beat the competition:
Uber, McDonald’s, and all the other prominent cases of mobile apps for business were built with one prime aim in mind – to surpass the competition. When you offer your users smart digital solutions they are glued to you for a longer span of time.
A very good example of a competitive advantage offered by an app is Loreal’s Makeup Genius. This is the country’s very first virtual makeup tester. By means of this app, the user can get an idea of how a new product offered by the company looks on the user. You can even experiment with some latest makeup looks via this app. So, isn’t this how you beat the competition?
So, these are some of the reasons why having an app is also a good proposition.
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