By Mashum Mollah
If you’re a business owner, you can put your brand and profits to good use.
Here are 7 ways to support causes through your business.
1. Donate a percentage of sales to your favorite charity
Charities in Houston are always on the lookout for donations and collaborations with businesses.
2. Or pledge to donate a certain amount each year
Rather than giving away money every time you get a sale, you could decide to donate a lump sum each year instead.
3. One item sold, on item donated
If you offer essential items like clothes, toiletries, or food parcels, marketing that you’ll donate one item for every order will certainly build some hype around your business and help you support local causes.
For example, Toms Shoes currently donate one pair of shoes to charity for every pair that’s sold.
It doesn’t have to be a product you sell either. There are plenty of charities for the third world looking for donations of food, mosquito nets, or sanitary towels. If you don’t sell a service or product that would be beneficial for your charity of choice, look around to see what items you could purchase and donate instead.
4. Send unsold stock to charities shops
Old stock can be a nightmare for businesses. It takes up room on the shelves where new products could go and ultimately loses you money. But the old stock still has life left to give. You should consider donating old stock to charities shops in your local area, as they could certainly do with the additional items to sell.
5. Add a charitable donation checkbox to your checkout
A lot of online businesses now offer the option to round up your order price to the next dollar, with the change going to a charity of your choice. This simple check box can gain huge traction and have your company donating thousands each year. If your site is hosted on WordPress or Shopify, there are plenty of plugin options that allow you to do this.
6. Social outsourcing
Rather than spending money on a flash recruitment agency, a great way to support your community and those within it is social outsourcing. Social outsourcing is when you hire people with personal challenges, trauma, or vulnerabilities. Things like abuse, poverty, crime, and illness can all stop people from being able to secure work, only making their lives more difficult. By giving these people a chance to work for you, you could be changing their life for the better, forever.
7. Share your time
Whether you dedicate a day a month to volunteering or host free workshops on your business premises, it’s not just your money that can help others. If you have specialist skills that could be useful for others, create a volunteer program within your business. Even simple IT skills are valuable enough to provide to those less fortunate.
These are just seven simple yet incredibly effective ways to give back. Find a cause – or causes – to support your business and see what ideas you can come up with.
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