By Mashum Mollah
As social media continues to spread its wings, TikTok has emerged as one of the leading players. Although this platform has been in existence for just a few years, it already boasts over 2 million downloads on PlayStore and AppStore. Over a billion people are active on TikTok every month, and most of them are Gen Z members who are younger than 22 years old.
The rapid growth of TikTok provides immense marketing opportunities for brands that are targeting a younger demographic. With brands like Samsung, Amazon, Apple, and Chevrolet already having a significant presence in this medium, TikTok presents a host of marketing opportunities for brands.
With product placement being the highlight of 90% of TikTok videos, we can establish that TikTok users are comfortable with brand endorsements. While businesses from across sectors benefit from TikTok marketing, those in the Tech, Food, or Gaming genre have an advantage while drawing the crowd.
If you refer to the latest marketing report, you will find that 80% of the top TikTok videos had music. While upbeat songs are popular in TikTok videos, a significant fraction of viral videos employ some form of humor.
Thus, you see that TikTok is a fairground for small businesses to compete in their respective industry genre. Before you get to connect with your consumers with this fun social media platform, you need to set up a branded account. A brand account allows influencers to collaborate with you. With such an account, you can also organize TikTok campaigns or invest in paid Tiktok Services. Here’s how you can set up a TikTok account for your business.
Sign Up for TikTok
Depending on the OS of your smartphone, download the TikTok app from PlayStore or AppStore. On launching the app, you will be prompted to create an account or log in. Based on your convenience, you can sign up for TikTok with your phone number, email id, or other social media handles such as Twitter.
The TikTok community guidelines require you to disclose your age at this stage. Children under 18 years of age are not permitted to register on TikTok.
Verify your Contact Details
If you had registered with your mobile number in the previous stage, you would receive a verification code. This four-digit code is valid for five minutes. For those who registered with their email id, the verification code will come as a verification email. Enter the unique code on your TikTok screen to proceed with the account creation.
Set Your TikTok Credentials
Post the contact verification, you will be taken to the most exciting stage of account creation where you need to create a username. Ideally, the username should be your brand name or a phrase that people associate with your brand. Avoid using a long string of numbers in the username as that will compromise with the brand recall.
Post the username selection, you will be asked to set up a password. If multiple members intend to use the TikTok account, make sure you give them the necessary access. That way, everyone will stay on the same page, and it will be easier for you to drive the social marketing initiatives.
Add the Finishing Touches
By now, your TikTok account is officially ready. However, we recommend that you subject your account to some basic checklist before you get to posting content. Start by adding a profile picture that is easily recognizable by your target audience.
If you have a brand logo, you can use that as your profile image. Further, TikTok allows you to add a 140-character bio. You can use this space to mention your company’s website. To ensure that the traction in your TikTok page is channelized appropriately, link your TikTok account to your other social media brand pages.
At this stage, your TikTok account is all set. Invest your efforts in creating quality content and posting videos consistently. Use appropriate video optimization to ensure that your video gets the maximum reach.
As a brand that promotes itself on TikTok, you may want to see how your published videos are performing on the platform. You can access TikTok analytics to track the monthly or weekly performance of every video that you post. You will learn details such as the number of views, the location, gender, and other demographics of your followers, their interests, etc.
TikTok analytics will help you create buyer personas for your products. You will understand the preferences of your audience and can plan your content around that information.
While analytics help brands improve on their videos, not all TikTok users get access to the analytics. You will need to enroll your brand as a TikTok Pro account to use this service. Multiple brands have boomed their fan following after enrolling as TikTok Pro brands. Luckily for you, upgrading your brand account to TikTok Pro is free. Here’s how you can make your account into a Pro account and leverage the benefits of analytics.
- Step 1: Log in to your TikTok account and click on the Privacy tab.
- Step 2: Go to the settings option and tap on the ‘Join TikTok Testers’ option
- Step 3: Enter your mobile number and click on confirm. An OTP will be sent to your registered mobile number. Enter the OTP in the prompt to complete the Pro account setup.
Once the Pro account is set up, you will find the analytics option in the settings section below the account tab. Study the data in this section to identify room for improvement. While TikTok Pro is loaded with features, there may be a situation where a brand is not comfortable with the pro version. Luckily for you, this change is revocable, and you can get back to your personal account by following the below steps.
- Step 1: Log in to TikTok and go to the Profile tab. On the top right corner of your screen, you will see a three-dotted icon. Click on it to open a dropdown.
- Step 2: Go to the Accounts section and click on the ‘Manage My Account’ tab.
- Step 3: Click on the Switch to Personal Account option to complete the setup.
By now, you are equipped with everything about setting up a TikTok account. You need to understand that the world of TikTok is highly unpredictable, and it is impossible to point out things that will get your video viral. As you post regular, high-quality content, you increase the chances of TikTok success. An eye-catching background, use of music, dynamic texts, voiceovers, and other additions help to add value to your videos and improve the chances of getting viral.
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