By Mashum Mollah
Growing a jewelry business is pretty much like finding a diamond in the rough: it takes time, it’s tough. But once you hit the jackpot, all the hard work is worth it.
Scaling your jewelry business, however, requires more than just polishing the display or adding a new selection of jewels every week. It’s all about understanding the different areas of the business: from the earrings and bracelets, you stock to websites traffic and social media followers.
Rapid growth for your jewelry business will not happen overnight. While there are plenty of business growth strategies available online, there is no one-size-fits-all solution. You must buckle down, assess all areas of your business, and figure out strategies.
It may seem overwhelming at first. But when you exert time and effort on the following strategies, you’ll enjoy more sales soon after.
The Visual Aspect
Prioritize Regular Rotation
Jewelry piece rotation keeps your store looking new and fresh. Start by studying your in-store traffic and creating a merchandise strategy around them. Your aim is to help shoppers find what they need instantly since shoppers do not often have the patience to look around.
If you own a big store, make sure your shoppers know where to go for your collections. For example, if you have a new lotus mandala flower collection, put it at the front of your store. Also, always entice your customers with regular reinvention because even the most stunning jewelry collection can look old in the long run.
Design an Eye-Catching Window Display
Your window displays are the literal windows to your store’s soul – or offerings. Entice shoppers by designing a head-turning window display by creating a story with your jewelry pieces. You can also match your display’s design with the season. For example, flaunt your rubies and romantic engagement rings during Valentines’ season.
Also, rotate your window displays often so shoppers will not be bored with the same story. New pieces will drive more shoppers to your store.
Use In-Store Lighting Strategically
In-store lighting strategies depend on your intended function and purpose for the lights. You can use the lights to set the mood, highlight the sparkling diamonds, or direct your shoppers’ focus on a new collection. Proper lighting can also add a wow factor to your shop.
The piece of jewelry determines the type of lighting you should use. Make gold jewelry look more appealing by placing them under warm, white-colored lights. Diamonds sparkle better with lighting positioned above and below the display.
The Website Aspect
Synchronize Your Physical Store with Your Online Store
Simplify your shoppers’ search for your location by putting up the basic details on your website. Apart from the Contact Us page, make sure your home page has the following details:
- Location
- Business hours
- Email and phone number
- Branches
Rotate Your Website Banner
Rotating your website banner is just as important as refreshing your in-store display. Use this space to feature the newest collection, most popular pieces, and pieces that are back in stock. Be creative with your website banner.
Add a Customization Feature
Shoppers love customization. Give them the option to personalize their jewelry pieces. To gain an idea, check out the websites of leading jewelry brands and learn how they integrate customization into their store.
Use High-Quality Images Only
When you’re selling online, do not compromise on the quality of the images. Your product images should drive more foot traffic to your store. Replace photos that are blurry and replace them with clear and crisp photos showing the different angles of each piece.
The Social Media Aspect
Add Social Media Sharing Buttons
Your website should have social media sharing buttons that encourage customers to follow you on all of your platforms. Make sure the buttons are easy-to-find. The upper right part of your website is an ideal place to put your social media buttons.
Take Advantage of User-Generated Content
User-generated content on the brand’s website can also influence your shopper’s buying decision. Incorporate this content into your website to show real customers wearing your pieces. This also assures customers that they are part of your success.
Invite your shoppers to share their style by posting their photos with your pieces and tagging your business or using a specific hashtag on Instagram and Twitter.
Refresh Your Instagram Feed
Appeal to social media users by jazzing up your Instagram feed. For example, use a recurring theme so customers can associate colorful jewelry designs with you.
Communicate with Your Followers
Social media is two-way communication. Establish a meaningful relationship with your audience by connecting and engaging with them as much as possible. It will help you build their confidence and trust in your brand. When they ask a question, don’t leave them hanging.
Even the best jewelry stores will always have more room for improvement. Yours has more room to grow, as well. Enjoy returns on your investment soon by investing in these strategies.
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