By Sharmita Shee
Did you know that 94% of B2B marketers use LinkedIn as a content distribution platform?
For most businesses, the professional social network is a goldmine for creating brand engagement, multiplying reach, and generating leads.
5 Proven Ways To Boost Your LinkedIn Engagement
It is important to engage on business-related social media platforms especially if you are looking for different opportunities. If you are looking for a job or hiring for a vacant position, this engagement will work in your favor!
Here are five proven strategies to improve your LinkedIn engagement:
1. Publish Articles Regularly
Regularly publishing insightful articles can establish you as a thought leader, attract readers, and improve your engagement on LinkedIn.
Start by analyzing industry news and reviewing new developments. You can also write about relevant topics from your own experience or expertise. Need an example? Follow the lead of California-based entrepreneur Kris Duggan, who regularly publishes original content on his profile to engage his professional network.
Also, don’t forget to include a CTA and a link back to your website.
Once you start publishing, remember to keep track of the engagement on each post. This will help you find the topics that interest your audience the most. You can focus more on these areas the next time to avoid posting unengaging content.
2. Use Strong Visuals
98% of LinkedIn posts with images receive more engagement than text-only posts.
Humans are visual beings — our brains digest images and videos much more easily than large chunks of text.
However, using low-resolution images won’t get you any results. Ensure you use high-quality, strong visuals that complement your posts, such as infographics or stock photos.
You can download royalty-free images and create your LinkedIn post in minutes using free or low-priced sites like Canva.
3. Like And Comment On Other Posts
Interacting with other people’s posts helps you get noticed and leads to increased engagement with your brand.
The professionals in your network will appreciate you engaging with their content and will likely reciprocate and engage with you.
On LinkedIn, it can be difficult to win all by yourself. You need to build relationships to capture authentic engagement.
4. Post At Optimal Times
If you want to maximize your engagement, post when your audience is there.
The peak engagement times for LinkedIn naturally differ from those of other social media platforms.
The reason is simple. LinkedIn is the only social network most businesses allow their employees to use during office hours.
Most people use LinkedIn from Monday to Friday, with the peak days being Tuesday, Wednesday, and Thursday.
5. Get Featured On LinkedIn Pulse
LinkedIn Pulse is the platform’s newsfeed and content app. It offers multiple topic channels catering to millions of followers. Getting featured here can drastically increase your engagement.
Making it to Pulse is difficult, but it’s not impossible. Here are a few tips to increase your chances of getting your content featured:
Write SEO-friendly content. Make sure you optimize your articles for search with relevant keyword techniques.
Promote your content on multiple platforms, including Facebook, Google Plus, and Twitter, to increase your chances of getting featured.
Reach out to @LinkedInPulse on Twitter and ask to get your article featured – this technique has worked for multiple content creators.
Why You Should Boost Your LinkedIn Engagement?
The Internet has spread rapidly in the last two decades, leading every business to create its online presence. One such space is LinkedIn, where businesses promote their services to other businesses.
If you are providing a service, then LinkedIn is a good place to attract a target audience to your service. A simple way to engage with potential customers is through sharing product-related content on the platform.
This will help you get more business and clients, positively affecting your business. So here are some reasons why you should boost your LinkedIn engagement.
More People See Your Profile
You cannot reach a larger audience just by opening a profile on LinkedIn. You must engage with audiences on other people’s content to increase your brand’s visibility. When you comment on other people’s content, the audience notices you or your business.
Do you want to get noticed through LinkedIn? Then you can try these steps:
- Firstly, you should engage with your content viewers by replying to every comment on your posts.
- Secondly, take time out of your day to engage with other content. If you like another business on LinkedIn and follow it, try commenting on their posts. So, other audiences notice you through your comments on other people’s posts.
- Lastly, you can comment on other business posts and show your love for their content through sharing and tagging them.
Your Engagement Helps Grow Your Network And Build A Relationship
If you wish to grow your business on LinkedIn, you need to learn the power of networking. You cannot expect your business to get visibility online by just opening an account and posting content.
Instead, it would help if you built relationships with your audiences to get potential clients for your business. Did you know that customers are attracted to brands that connect with them? This is why most brands advertise with meaningful stories and posts to attract more customers.
So, you can have a meaningful conversation about your business and its purpose with your audience. This will help you build a relationship with audiences, which can transform into customers.
Creates Chain Reaction
LinkedIn has immense organic reach if you engage with other people’s content. You will come into the view of other business audiences who like your content. Additionally, your network will see and share the content you commented on.
A similar reaction happens when you comment on a new user’s feed, leading to the ‘network effect.’ You can use this momentum to spread your business content to large audiences and feed and attract more audiences.
Engagement Increases Your Brand Visibility
When you own a business, you have more responsibilities than hours in the day. Therefore, it becomes hard to post content regularly. However, your brand visibility is also important to attract more customers to your business.
In this case, you take another route: to engage with your audience online through comments and posts. So, you can interact with your audience through other people’s content. This helps your business stay visible on LinkedIn.
Start Engaging Your Network
LinkedIn is an excellent platform for most businesses and professionals to increase engagement and gather leads.
Focus on creating regular, insightful content and consistently engage with your network. So, are you ready to start your LinkedIn journey and boost your visibility on the platform?
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