Tag: fractional conversion

why would the data for a search network campaign show conversions but no view-through conversions?
Advertising
Why Would The Data For A Search Network Campaign Show Conversions But No View-through Conversions?

Introduction Question: Why would the data for a search network campaign show conversions but no view-through conversions? A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click and later….

BY Mashum