By Arina Smith
Having a business website is one of the major things which makes many businesses appear to be real. That is why many small businesses which do not have a physical storefront, their website is used to serve as the first point of contact for accessing new businesses.
Having a physical business location is not enough since many potential customers will try to engage you online before they decide to meet you face to face. If you have a website, you can easily reach many customers that you could not have reached in person. However, you may not achieve your target because you are messing up with your business website. It is imperative to avoid navigation design mistakes to improve the total user experience.
Below are some of the common ways how small businesses usually ruin their websites and how they can avoid them. Otherwise, it is advisable to hire a website developer Singapore.
Here are 6 Key Mistakes Not to Make When Developing Your Corporate Website:
1. Not having a website at all
In case your business cannot be accessed online, many of your potential clients will think that you do not exist. This is why a website should be one of the most vital things that you can use to reach your potential customers. In addition, a website acts as a form of face-to-face conversation. Moreover, you can get your potential customers by looking for them on your website even before you start chatting with them. What you should know is that even if you have a Facebook page you cannot take it as your website. There are so many reasons why you cannot use Facebook as the best substitute for a business website. For instance, it is very easy for customers to search for your website compared to searching for your Facebook page.
Therefore, you should try to figure out if you wish your online presence to depend on Facebook.
2. Making it difficult for your website customers to connect to you
Any time that you receive visitors to your business, you should know that there are some important things they wish to get from you such as:
- Who are you?
- What do you do?
- How can they contact you?
Therefore, you should try to make it easy for your potential customers and the already established ones to reach you any time they want. You can do this by including a contact page on your website so that they can directly contact you. Many companies opt to use contact forms which of course is good. However, you may be surprised to realize how easily your potential customers can access you especially if you decide to include your phone number and email address.
3. Not keeping it up to date
If your business website is completely out of date, then you are making a big mistake. Consider a case where many of your entries in the list of events are about 4 months. In this case, you will create a bad image that means you do not care about the visitors who will try to access your page. On the other hand, if you have a business blog where you have never posted a new post for more than one week, then visitors will wonder if you still exist.
Therefore, you should ensure you have up-to-date current information. In case you are doing retail business, then you should ensure your website has current hours of operation. You must try to think like customers such that your site will have all the information that they may be trying to search for. Also, the information must be up to date.
4. Not knowing your target audience
You must ensure that your business website has a purpose that it serves. Many companies believe that the aim of having a purpose is to guide their potential customers into a long-term relationships. Therefore, you must try to find out the important things which matter a lot.
You should avoid using language which makes sense to only the internal staff unless you have designed the website only for them. Thus, you should consider every text, link, graphic, and page so that you are keen on ensuring that it is geared toward your target audience. This implies that all the calls to action must be relevant and clear to all your potential customers. As you do all these, you should ensure that everything on your business website serves a purpose such that it connects to the customers, as seen in the works of the San Francisco design firm.
5. Designing it yourself
You should avoid designing your business website unless you are a professional web designer. It is good that you invest a lot of money, energy, and time in ensuring that you get the best website.
In case you are looking for examples of small businesses so that you can understand what a professional designer can do for your business, then you can look at the following examples. In my case I do not know these sites, it is only because I’m a fan of them.
- Fire and Flour bread
- Two Men and A Truck
- Spring/Summer studios
- Mission crossbows
It’s good that you look for a partner who can assist you in evaluating the message you wish to communicate. Through such a move you can easily achieve a good design that can reinforce your brand.
6. Not making your site mobile friendly
Currently, more than 52% of website traffic usually comes from mobile devices. In case your website cannot be accessed through mobile devices, then you must know that you are missing an opportunity of reaching about half of your potential customers. In this case, you will be sending a message that you do not care about them since you are not concerned about using one of the best content management platforms.
Below are some of the examples of the best small businesses which have mobile-friendly sites.
- Clove and Kin
- Wharton Center for performing arts
- Aten and Co Handcrafted signs
- A TBX marketing agency.
One of my best marketing principles is for you to make it simple for all your customers to engage you. Thus, you should make it easy for them to easily contact you and get the information they want using their mobile devices.
If you are wondering how you can avoid the above mistake then you should try to search for the best website development expert’s assistance.
Read Also:
