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Election Commission Of India To Keep An Eye On Political Ads

author-img By Mashum Mollah 5 Mins Read December 24, 2018 Last Updated on: February 22nd, 2020


Google has guaranteed the EC advisory group that it would set up a system for sharing data at the expense of the political ads. This would be useful to officers with regards to figuring the decision use of individual applicants. When somebody has announced a contender for any decision, all the cash spent by the individual for crusading gets included as race use. The Commission additionally requests that the applicants proclaim their official online networking accounts. Subsequently, Google will have the capacity to follow the costs.

Google aims in bringing more transparency in the political advertisement realm and help the Election Commission of India to manage and keep an eye on the political ads during the election season. The move comes in the midst of developing investigation tech organizations are confronting all-inclusive on issues from worries about market predominance and their online forums being utilized to sell false or off base news.

Google, in a gathering, has guaranteed the survey board that it will build up a component to guarantee pre-confirmation of such notices and additionally gather and offer subtleties of the consumption acquired on them. Therefore the web index will enable the Election Commission to track online political promoting amid the anticipated surveys.

Delegates from Google and also other internet-based forums have met authorities from the Election Commission to examine the job they can play in the run-up to the elections. Google delegate met an advisory group that had been set up to investigate conceivable alterations in section 126 – the silence of elections and different arrangements of the Representation of the People Act, 1951 in perspective of development and an assorted variety of media stages. Google guaranteed that pre-affirmed promotions would go on its stage. It will solicit the customer to submit subtleties from the authorization allowed by the EC for their commercial. For pre-confirmation, the publicists need to take consent from the EC’s media affirmation and observing councils.

With the election season nearby, Google, which controls the majority of the digital political election advertisement market, will be helping the Election Commission (EC) monitor online political marketing. The tech dominant will build up an instrument that won’t just guarantee pre-confirmation of political promotions nut also additionally empower it to impart to the authorities, insights regarding the expenses made about on its stages.

You can also avail the services of election advertisements from top-notch political consulting firms like Lead tech, and this will help you in the best and robust advertising in the first place. Apart from that, they will also ensure that you follow the norms, regulations and the ethics of political advertisements. This is a beneficial service that you can avail from the top political management companies.

Ways Google will manage the Political Ads and Help the Election Commission of India

Google is a great technical platform that is popular and one of the best in the domain of digital advertisements. They have attended meetings and taken up the responsibility to facilitate the proper norms and ethics in the political ads in the digital domain with the elections just around the corner. Through this, they will be able to help the Election Commission of India in their job of regulation management in regards to the elections. Here are a few ways in which Google can help the Election Commission of India in keeping an eye on the political election advertisement during the election season.

1. Data Collection of the Political Ad Expenses 

Google will help the EC to collect the data of any potential candidate in regards to the expenses they have made for the political advertisements. This will keep a check on the overuse of the resources as well.

2. Ensure the Follow of the Advertising Norms 

The norms of the advertising domain are essential and have a vast array of benefits for the election process. This is a great benefit and help for the Election Commission of India.

3. Prevention of the Dissemination of Fake Political Ads 

The dissemination of fake and incorrect advertisements is against moral and advertisement ethics. This will be prevented by Google in the upcoming election campaigning season.

4. Collection of Data from the Contesting Political Parties 

Google will also make efforts to get information about the contestant political parties. This can keep a proper account of the various political advertising aspects of the election campaigning process.

5. Bring Enhanced Transparency in Political Advertisements 

High transparency is regarded best for any form of advertisement. Google aims at bringing exactly that in the upcoming political advertising scene.

6. Pre-Certification of Political Advertisements 

Google will ensure that the political ads on their domain and other related domains are pre-certified by them as per the norms, ethics, and regulations of the advertising standards.

7. Data Sharing With Concerned Authorities 

Google not only collects the various necessary data. They also intend to share it with the concerned authorities in the country. This can be of great help to the government, and as a result, the election process is more legit.

8. The confrontation of the Fake Ads 

Google makes it a point to make a confrontation with fake and incorrect political ads and ban them from the digital forum.

9. Participation in the Alterations Regulations relating to Election Ads 

Google took part in the alterations of many regulations regarding political advertisement and strategies.

10. Ensure Robust And Ethical Political Advertisements 

The end goal of Google here is to ensure the portrayal of legit and ethical-political advertisements. This will not mislead any people and will bring out the best in the country’s political realm.

These are the various ways in which Google is up for helping the Election Commission of India to manage and keep an eye on the election advertisement process during the election season. You can also avail of the robust political campaigning and advertising companies like Lead tech for the ethical and norm respecting political advertisements.

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Mashum Mollah

Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at MashumMollah.com.

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