The basic design has remained the same since it was patented, which has contributed to its prolonged longevity.
The Lego brand later spun-off into electronic games that also includes a series of popular Minifigure action-adventure games.
Some of the famed pop-culture figures are inspired by the Star Wars films, Batman, Marvel Comics and the Harry Potter series.
LEGO has remained in the Christiansen family and has been one of the inaugural inductees to the U.S National Toy Hall of Fame in 1998. It was also named “Toy of the Century” by multiple authorities in 2000.