A good channel letter sign could help your business expand its presence significantly. Even in this social media-driven era, no one can deny the importance of having a perfect channel letter sign. While social media has revolutionized the advertising industry, a good channel letter sign is still a worthwhile investment for a small business. It is one of the most cost-effective ways to advertise your business. You can design and install a channel letter sign by contacting a professional signage company. With that out-of-the-way, here are six proven tips to help you design the perfect channel letter sign for your business.
Make Your Sign Visible:
Your customers need to be able to see your sign. Channel letter signs come in several sizes, and it is important to choose the right size and shape so that everyone can see them. A good, well-written message will do you no good if it is not visible. Another thing to consider is the distance from where people will view your sign. Your sign must be the right size for that distance.
Keep Your Message Short:
Conciseness is the key to communicating your message properly. Having a long message on your sign does not look good at all. It is difficult to read from a long distance, costs more money to make, and makes people feel uncomfortable. Furthermore, a long message is likely to be ignored as no one has the time or desire to read full messages. So, it is always recommended to keep your advertising message short and comprehensive.
Use Simple and Catchy Fonts:
Your message’s font style should look catchy and be simple enough to read easily from a long distance. While stylish fonts may look appealing, they are often hard to understand and make people feel uncomfortable. No one will waste his or her time trying to read your sign thoroughly.
Illuminate Your Channel Letter Sign:
An illuminated channel letter sign looks super cool when properly illuminated. They become catchy and effective at night, which is ultimately what you want. Use good quality lights for this purpose and make sure to place them well.
Put Your Sign in the Right Place:
Placement, placement, placement! Again, you want your message to be viewed easily, even from a long distance. Look to see if there are any obstacles in your path, such as a tree, that may hurt your advertising campaign.
Avoid Embarrassing Grammar Mistakes:
A channel letter sign is the face of your business. Grammar and spelling mistakes will only ruin your signage and make customers not trust your business. Proofread your sign’s message multiple times to avoid unnecessary mistakes.
A channel letter sign is the most cost-effective way of advertising. You can follow our tips to make a top-notch channel letter sign that will impress your current and potential customers.