As a contractor, you provide a valuable service to members of your community. And no matter if you build homes, perform repairs, landscaping work, or work in any other contracting trade, your services will go largely unknown without an effective marketing strategy.
No matter what business you’re in today, the business world runs on marketing. This is how you gain visibility and attract customers which allows your business to thrive. And a contracting business is no different.
Reports from the Bureau of Labor Statistics have shown that the market size for the construction sector was valued at roughly 1.36 trillion dollars in 2020 alone. Knowing this, there’s a good bit of money to be made as a contractor if you have the right skills.
But in order to get a piece of this trillion-dollar pie, you also have to have a marketing strategy. Here, we’ll explore a few marketing solutions for a contracting business.
Using Search Engine Optimization (SEO)
First of all, you need to have a website if you’re going to be in business today. And having a website is the first step to developing a digital marketing plan of any kind.
Just about every business query runs through Google. Being the largest search engine, Google ranks websites according to relevant content, quality links, clickthrough rate, and a variety of other factors. But in order to get ranked higher on Google’s Search Engine Results Page (SERP), you have to generate content that’s optimized for a search engine.
Generating SEO page content can be performed in a variety of ways, but the following are the most common:
- Using quality backlink profiles
- Ensuring the website is easy to navigate
- Including a responsive, mobile-friendly design
- Relevant keywords
- Consistently adding blog content
- Linking to authority sources
- Utilizing video tools
Search engine optimization is an evolving strategy because as Google’s algorithms change, so do SEO practices. So be sure to stay abreast of trends in SEO marketing.
On-Location Advertising
If you’re going to get noticed within your community, next to knocking on every door and telling people who you are, you’re going to need to advertise locally. And this includes on-location advertising.
For example, if you’re working a job site at a major intersection or near a busy thoroughfare, this is a perfect situation to take advantage of on-location advertising. And you can do this by placing legible and attention-grabbing signage around the job site.
Additionally, you can also advertise on your company vehicle by having magnetic logos made that list your business contact information. And even if you don’t have a company vehicle, you can rent one at a comparatively low price until you can build your own fleet.
Create a YouTube Channel
Next to Google’s search engine, YouTube is considered the second largest search engine in the world. And it just so happens that Google owns this service as well.
You might look at YouTube as child’s play. But in today’s world, if you have just one video that goes viral, you can actually make additional income from this if you know what you’re doing. Additionally, if your videos begin to accrue more than 500,000 views, you'll begin getting paid for your content.
The point of having a YouTube channel is to get your services noticed and to gain a broader reach. And you can showcase your services by producing DIY tutorials, home projects, talking in-depth about industry trends, and even giving product reviews or trade advice.
Just like with any digital format, YouTube success is all about posting consistent and valuable content to keep your viewers coming back for more and sharing your posts.
Being a business owner, learning the art of marketing is going to be an essential skill to ensuring your success in the future. Even if you’d prefer to outsource your marketing needs to a professional company, knowing the finer points of marketing strategy will be worth your time in the long run.
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