Question: An advertiser wants to know if shopping ads will appear on Youtube. What should you tell her?
- Shopping Ads can only appear on retail websites.
- Shopping ads can only show on pre-roll video ads on YouTube.
- Shopping ads can appear on Google Search partner websites like YouTube.
- Shopping Ads can only appear on Google.com
Correct Answer: Shopping ads can appear on Google Search partner websites like YouTube.
Detailed Explanation Of “An advertiser wants to know if shopping ads will appear on Youtube. What should you tell her?”
An advertiser wants to know if Shopping ads will appear on Youtube; tell her that shopping ads can appear on Youtube because it is the search partner of Google. This campaign type is helpful for online businesses who are willing to promote their brand and thus, boost traffic to their website.
On the other hand, Google has stated that showcasing shopping ads opens to more categories on Youtube, and this strategy has proven to be a successful one.
At the same time, more and more retailers prefer Youtube to showcase their business. It is because Google is expanding the visibility of shopping campaigns on Youtube.
The Future Of Shopping Ads On Google
Google keeps on introducing new features to its campaign. The Express ads enable users to buy products directly on Youtube. Now, Youtube has changed its rule on video monetization.
However, ads will show on all videos, even if the Youtube creators don’t want ads. This latest service of Youtube is known as “Right to Monetize.” At the same time, the shopping ad appears on top of the search results and the homepage.
Shopping Campaigns: Opt Into Youtube On Display Network
On Youtube, if any user enters keywords linked to your brand or business, your Shopping ads are likely to display at the top of the Youtube on Display Network.
On the other hand, the shopping ads can also show on the Youtube search results and Youtube home feed. Ads will appear on your uploaded videos automatically, even if you haven’t monetized the videos.
The Final Thoughts
Therefore, the answer to your question “An advertiser wants to know if shopping ads will appear on Youtube. what should you tell her? is “Shopping ads can appear on Google Search partner websites like YouTube.” The explanation of this is also discussed above, and you can consider the same for running an ad on Youtube.